E-commerce: Home Textile Store — Bedroom.ua
About the Project:
This was my first e-commerce project, where I learned to work with product catalogs and explored the specifics of advertising in this niche.
Goal:
Drive sales directly from the website.
Work Done:
The first step was analyzing the Commerce Manager — understanding its interface, how to create product sets, how custom labels work, and how to upload a product feed.
After that, I began launching ad campaigns.
Fortunately, the website had thousands of products, so I had the opportunity to test different product categories over time — bed linens, rugs, accessories, towels, pillows, mattresses, etc.
I experimented with different ad formats:
Results:
Performance varied — some product groups sold well, others delivered no results.
In some cases, well-performing campaigns would stop generating results, so I relaunched campaigns using new product categories.
Throughout the project, I tested several interest-based audiences.
The most effective and interesting segment turned out to be the hotel business.
Although the cost per purchase was higher than average, the average order value was also higher, as buyers would often purchase products in bulk.
Here’s an example of the ad targeting settings for this segment:
The main focus was on catalog sales, but I also used creative-based campaigns.
Here are a few examples of those creatives:
