Gamification: A Different Strategy for Doing Business
Gamification is the process that combines the gameplay element in non-gaming contexts. It is the process of solving the problem by applying the characteristics of game elements. Gamification is used as an online marketing technique to encourage engagement with a service or product which positively acting on the growth of the gamification market. It improves the productivity of employees and customer loyalty, which helps in the growth of the organization that propels the growth of the gamification market.
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The rising need for employee and customer engagement are the significant factors that are boosting the growth of the gamification market. An increasing trend for cloud-based gamification techniques is further accelerates the growth of the gamification market. However, lack of awareness about gamification and inappropriate game designs is the major restraint for the growth of the market. The growing adoption of BYOD and the expansion of information in the digital world are expected to grow demand for the gamification market.
The global gamification market is segmented on the basis of solution, deployment type, application, vertical. On the basis of solution the market is segmented as enterprise-driven and consumer-driven. On the basis of deployment type the market is segmented as on-premise and cloud. On the basis of application the market is segmented as sales, product development, human resourIe and others. On the basis of vertical the market is segmented as entertainment, healthcare, BFSI, e-commerce, education and others.
Some of the Influencing Players of Gamification Market :
Microsoft, Bunchball, Arcaris, Bigdoor, Faya, LevelEleven, SAP SE, Gigya, Salesforce.com, Badgeville
The reports cover key developments in the gamification market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from gamification market are anticipated to lucrative growth opportunities in the future with the rising demand for gamification in the global market. Below mentioned is the list of few companies engaged in the gamification market.