Case: Bids at $7.7 for a real estate agent in Dubai
The real estate market in Dubai is competitive, with a large number of brokerages and agents. In order to stand out amongst the many competitors, agents need to actively attract clients and offer them attractive terms and offers.
It was with the task of attracting clients for real estate purchases that I was approached by a real estate agent in Dubai.
Social network: Facebook, Instagram
🎯 Objective: to get real estate purchase requests from the Russian-speaking audience
Objective to run ads: Receive bids for up to 10$ from the CIS
1. Client brief with basic information
2. Understanding the problems and needs of the target audience
3. Analysis of the market and competitive offers
4. Experience of previous real estate projects in Dubai.
🔥 What came out in terms of numbers?
Conversion to qualified lead: 12%
Price per interested customer: $63
I'll attach the stats below from the project👇🏻
Received 99 leads in 2 weeks to purchase real estate at $7.72🔥
Conversion to a qualified lead ready to buy was 12%, the price of a client interested in buying real estate was only $63.7.
This approach in advertising is also applicable to such areas as construction, brokerage services, interior design.
🔥If you have a similar project, and you want to increase the number of clients, I offer to personally communicate.