CASE $900,000 for a real estate agency in Dubai and target leads for $96 Instagram

We have been working with the project for 4 months now in Inst and Fb. The client did not have a registered Instagram account, which did not prevent us from achieving results on this project.

During our joint work, we found a large number of working connections and countries from which interested clients come to buy real estate, a base of potential clients was formed🔥

I have already told you how work on a new real estate project is usually structured in this article -

https://teletype.in/@annleonkova/YjiMwHfheN

✅ STAGE 1 — PREPARATION FOR THE ADVERTISING CAMPAIGN

1) Our main goal is to attract target leads up to $120

The client and I considered a target lead to be someone who

- contacted the broker - confirmed the availability of the necessary budget for the purchase

- outlined the terms of the purchase of the property

2) During the time of working with the real estate niche, about 25-30 advertising links have accumulated. We selected 5-7 of the most suitable ones to identify which of them would provide target leads at the lowest price.

3) Wrote sales scripts for filming videos.

✅ STAGE 2 — LAUNCHING AN ADVERTISING CAMPAIGN

The following audiences were launched:

1) Audience by interests (investments, real estate, finance, developers, etc.)

2) LaL audience similar to those who have already left applications and were interested in real estate

3) Wide audience without interests

4) And also a retargeting campaign

Advertising campaign

Having initially analyzed the results, we identified which countries, directions and commercials are best received in this project

Screenshot of the advertising account, during the test we received a large number of leads, which allowed us to identify the most targeted countries for the client, advertising links and creatives

Advertisements

Examples of the most effective creatives that brought in the most requests. In such forms, the commercials were shown to potential customers.

✅ STAGE 3 — FEEDBACK AND OPTIMIZATION

We paid a lot of attention to feedback on the quality of leads. It was based on the data from the client that we understood what quality the leads were.

Screenshot of feedback on the quality of leads. The client puts the required status on each received lead, depending on the result of communication with him. Interested are the target leads with the necessary budget, with whom communication continues after closing the deal. In progress - these are leads that have contacted brokers, but their purchase requests have not yet been clarified

🚀 WORK RESULTS

Work continues on this project, and in 3 months of advertising to this audience we received:

Spent: $3,168.61

Applications: 402

Application price: $7.88

Qualified leads: 33

Qualified lead price: $96.02

Earned: $900,000.00🔥

ROMI: 28,309%

Screenshot of the project statistics for the entire period. On these statistics, you can see all the indicators from the advertising cabinet : budget, reach, clicks, number of leads, price, etc. We monitor all these indicators on a daily basis, and we can also observe how the cost of the target lead has changed over the weeks (yellow columns)

In order to receive applications worth up to $10 in the advertising account, work was regularly carried out to optimize and redistribute the advertising budget

Screenshot of the general statistics for the advertising account. We managed to attract the maximum number of leads by keeping the total cost of the lead to $10

Analytics

We made all decisions on scaling and optimizing advertising bundles based on the client's data on lead quality. Based on this, we implemented end-to-end analytics into the project, which allowed us to track the cost of a target lead at the advertising bundle level

Screenshot of end-to-end analytics for the project. Thanks to its implementation and regular feedback on the quality of leads, we were able to identify working links that provide targeted leads at very attractive prices from $40. We will further scale these links, increasing the budget for them.

In this way, we precisely controlled the quality of leads coming from advertising, this approach allowed us to get 30% more leads interested in purchasing

Screenshots of brokers' messages after optimizing advertising campaigns and implementing end-to-end analytics

Of course, for successful lead generation, the speed of application processing is also important, the faster the broker contacts the application left, the higher the chance that it will be targeted, so we have set up receiving applications in Telegram for the fastest and most convenient processing

Screenshot of the TG channel, which instantly received incoming leads

Throughout the entire cooperation, we also collected statistics by country in order to understand where the most targeted leads come from and direct budgets to these geo

Screenshot of collected statistics on incoming leads and qualified leads by country

Closing real estate deals is a difficult path, where not only the quality of incoming applications for advertising plays a major role, but also the qualifications of the broker and his ability to win the client's favor and trust.

And this is the task of the owner of the real estate agency to recruit a team of brokers who know how to close deals

Customer Feedback

Find out the terms of cooperation, calculate a media plan, strategy for your project or request even more cases 👉🏻

https://t.me/anna_leonkova