February 21, 2024

๐Ÿ—ž๏ธ Yuga Labs acquires PROOF: what does this mean for the meta-universe and the NFT?

A few days ago it was announced that Yuga Labs, a leader in the NFT industry, has acquired PROOF.

Yuga Labs is a company specializing in web3 lifestyle and media.

They created:

๐Ÿ”น Bored Ape Yacht Club (BAYC) - collection of 10,000 unique NFT monkeys that has become one of the most popular in the world.

๐Ÿ”น Mutant Ape Yacht Club (MAYC) - collection of 20,000 mutated NFT monkeys available only to BAYC owners.

๐Ÿ”น Otherside - a virtual meta-universe where BAYC and MAYC owners can play, socialize and create.

The acquisition of PROOF will allow Yuga Labs to combine BAYC, MAYC, Moonbirds, CryptoPunks and Meebits. This will strengthen the company's position in the NFT market and make Otherside even more attractive to users.

The combination of well-known collections and the strong Yuga Labs brand can lead to increased demand for NFTs and drive innovation. It will also allow Otherside to become one of the most popular meta-universe.

Integrations are becoming increasingly important to the crypto industry, allowing companies to offer their users a wider range of services, improve user experience, reduce costs and become more competitive.