28 customers at $1.6 in the ceramic heater industry
I was approached by a company that sells ceramic heaters. Average check — $60
The purpose of the advertising campaign is to make 10 applications.
Sales goal: The more the better
How we worked:
The company had a well-packed website: a pleasant color palette, readable text, quality photos of the product.
Despite this, we decided to test the proven method - quiz. Why quiz, you ask me? Because it is psychologically easier for a person to leave their contact information if he has previously answered 5-7 simple questions.
For this method I have a ready-made set, so I did not have to waste time:
◦ Wrote TOR for the quiz
◦ Framed it on Marquiz
◦ Wrote selling texts and launched creatives in a scheme that will not be mentioned here (everyone has their own configuration tips)
◦ From the first time, they provided excellent results (which you can see on the screens below)
Results from advertising campaign:
Spent - $44.80
Additions to basket - 28
Closed transactions - 18
The price per addendum is $1.6