710 registrations at $0.74 for the Wildberries Marathon

Wildberries is most famous in West part of Europe Market Place like Amazon

Goal
Natalya started a Wildberries course and we worked with the team to attract subscribers to her profile (which she successfully warmed up inside). She also needed webinar traffic, after which she sold the course.

It was necessary to spend $542 of the budget in 5 days for a two-day marathon (a series of webinars) on Wildberries. The niche is solid, so we agreed on KPI up to $1.2.

The main segments were chosen - mothers on maternity leave and people who work as employees.

One of the nuances was that we didn’t have a spandex BM, only one with a $50 daily limit, and the deadline was tight.

How we worked:
Immediately bought 4 BMs, from which subsequently poured traffic. Tied pixels and domain through the affiliate program. On this side, everything was ready to go.

Made 10 creatives, let it all on conversion. A couple of days of optimization and in some registration adsets were even $0.3 per day.
Now there will be screens from all 4 BMs, so if you are interested in the end result - scroll down.

Let’s sum up the final result:

Spent - 43 786 p.
Registrations - 710
The registration price is 61.6 p.