March 11, 2022

Customers at $5 in "education in the USA" niche with an average check of $300

Backstory
Who: I was approached by a target analyst who works with a company that helps to get into a language school in the United States and get a student visa
What: To lead people to the site where they will leave the application for filing documents
Expectations: The previous target analyst brought the target clients of 400 rubles.
Task: KPI - $2.4 rubles for the target lead.

Work progress
1. Based on the brief, I made a mind map, which visually presented the analysis of the Target Audience, the benefits of the company, the things that trigger the lead. I consider this stage the foundation of advertising
2. Determined with the strategy of implementation of the advertising campaign. User sees advertisement -> goes to site -> leaves your contact details -> manager writes in WhatsApp and closes on purchase of service
3. The site was ready
4. Used a proven hypothesis that the FB shouldn’t interfere with the sample. Gave artificial intelligence full freedom and helped him with my own classic copywriting
5. Made 5 selling texts of 2000 characters. A pack of creatives with an emphasis on various pain customers
6. Solved the technical part of targeting advertising
7. Launching an advertising campaign

Ad examples:

Selling text example:

Start a new life in America

If you are not able to realize your full potential in the place where you live now, then one of the ways to solve your problem is to come to a country where you can FIND YOURSELF. And that country is the USA.

Let's get acquainted. My name is Anton, I'm 24 years old. I am the owner of a company that helps to enter US educational institutions and obtain a student visa. There are 22 people in our team: experts in applying to US universities, the Work&Travel program, and issuing any visas. For 3 years more than 1000 clients have trusted us.The main and most important thing is to get a VISA. There are many different options for how to do this, but one of the main ones is to get a STUDENT VISA. How to do that?

You need to go to an educational institution. Which one is up to you, but the most optimal is a LANGUAGE SCHOOL. You kill two birds with one stone: you get a visa and you learn the language in order to feel like a fish in water in an English-speaking society.

- It doesn't matter where you live. Documents can be submitted from
ANY POINT OF THE WORLD.
- You won't be expelled for bad grades because
only attendance is tracked. And if successful
COMPLETING THE COURSE YOU WILL RECEIVE A CERTIFICATE OF
passing English courses, which confirms
your language level
- After the end of the annual certificate program (if you enter the university) you get the opportunity to work for a YEAR

Along with learning, you can do anything

1) Travel
2) Engage in self-development
3) Meet new people and adopt their mentality

Why is it easier to get a VISA with us?

1) Visa specialists
These are people who either have a visa or will get it again if they want to. True, some of them already live in the United States.

2) We work only with the USA
We do not spread ourselves across many countries, so we know everything about US visas

3) Rejection is not scary
Of course, not everyone gets a visa. But practice shows that this is only a matter of time. Even if it didn’t work out the first time, we will do everything in our power to get you to the USA

And to make it easier for you to enter a language school, collect the necessary package of documents and get a VISA, you can click on “More” and leave a request so that we can help you in ALL matters.

P.S. while you were reading this text, we have already helped several people get into a language school in the USA.

Results
1050 application
94 closed for sale

Mathematics
Invested $1176
Received $28.200

Let’s sum up the work:

Thanks to the selling copywriting and well-thought-out funnel it was possible to recoup the advertising budget by 20 times.

KPI is made