Intelligent Personal Assistant Market Outlook and Opportunities in Grooming Regions with Forecast 2027
Global Intelligent Personal Assistant Market Information, By Deployment (Smartphone, Tablets & Computers), By Technology (Voice Recognition, Natural language processing & deep learning) - Forecast 2016-2027
Market Overview
In the constantly changing world of technology, intelligent personal assistant (IPA) have been touted by many companies as a next revolutionary technology that will change the way how users live day to day lives. This is also the reason global technology giants such as Apple, Microsoft, Google and many more are spending massively in research to keep improving their existing intelligent personal assistants. An intelligent personal assistant is simply a software that can perform diverse tasks such as providing relevant information to queries, health monitoring, giving reminders of scheduled meetings etc. Assistants are available as smartphone (or other mobile device) applications and may also feature Internet of Things (IoT) integration.
The main purpose of an intelligent virtual assistant is to answer questions asked by users. This may be done in a business environment, for example, on the business website, with a chat interface. On the mobile platform, as in the case of Apple's Siri the intelligent virtual assistant is available as a call-button operated service where a voice asks the user “What can I do for you?” and then responds to verbal input.
Beyond the core utilities of an intelligent virtual assistant, companies are now exploring new platforms to enhance the use of it. One main element of this involves adding personality; for example, some suggest that, by "consolidating" various efforts, the IT community could build more highly advanced intelligent virtual assistants with more developed personalities and capabilities.
A majority of the market players are focusing on expanding their product portfolio and regional presence via merger and acquisition. Also they have become more willing to spend on innovations to enable intelligent virtual assistant usage across diverse applications. This trend is gradually picking pace, as more companies provide utilities such as self-service, access to internal employee guides, improved customer experience, and intelligent reporting.
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Key Players
· Google Inc. (U.S.)
· Apple Inc. (U.S.)
· Microsoft (U.S.)
· Amazon (U.S.)
· Baidu (China)
· IBM (U.S.)
· AOL (U.S)
· Nuance (U.S.)
· Facebook Inc. (U.S.)
· Artificial Solutions (Spain)
Market Segmentation
Global Intelligent Personal Assistant can be segmented in to 3 key dynamics for the convenience of the report and enhanced understanding;
Segmentation by Platform: Comprises Smartphone, Tablets and Computers among others.
Segmentation by Technology: Comprises Voice Recognition, Natural language processing & Deep Learning among others.
Segmentation by Region: Comprises Geographical regions - North America, Europe, APAC and Rest of the World.
Market Competitive Analysis
The Market of intelligent personal assistant appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.
Regional Analysis
North America is leading the market of intelligent personal assistant. High standard of living, high disposable income are some of major factors which is supporting the market in North America. Europe is holding second position in the market closely followed by Asia-Pacific. Asia-Pacific is emerging as fastest growing market .The main factor which is driving the market of IPA in Asia-Pacific is growth of countries and high adoption rate of technology. Most of the courtiers in Asia Pacific region is under developing phase and adopting new technologies for better growth in various sectors. High demand from India and China for smartphones and tablets are driving the market of IPA in this region.
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