Can techs get into marketing? Sign.
Sign is an attestation protocol that allows even ordinary users to create, store and verify attestations. Omnichain and zk-technologies are in their place, but I won't tell you much about them, this information is better read on their official website - sign.global.
The developers have been working on the project since 2021. But what is remarkable is that in January this year they raised $16 million from YZi Labs (formerly Binance Labs). And about a month before that, the team got curious about building their own community and started trying to rock it. Coincidence?
There are only 4 ecosystem projects rn:
Obviously, clicking the buttons on the platforms isn't going to be unnecessary. But the developers in their posts ask to use schemas only for their intended purpose, and they don't expect drop for this anyway.
Instead, we're encouraged to support the community on social media and get NFTs and SBTs (non-transferable analogue of NFTs) as rewards, for which we will be rewarded with token $SIGN. The goal is pretty much like: 'to build a cosy community in a space focused on farming'.
They also have they own NFT-collection - https://opensea.io/collection/seeing-signs.
They also say that all the guides on how to farm their airdrop are bullshit, so I'm not writing a guide, but I'll just give you a quick rundown of the project.
What options do we have?
sign.global/orange-dynasty - first and must.
https://app.sign.global/ - connect your socials and explore this site.
Then we just get involved in the community as much as we can. At the moment there are 4 tiers of SBT.
Support Warrior - genuine supporters of Sign and Orange Dynasty community members measured by:
- frequency of engagement with community members’ posts
- quality of engagement with community members’ posts
- whether the engagement is generated via ai (preference given to non-ai)
- whether the engagement is a genuine effort to make a connection
Orange in the Veins - avid representation of your participation in the Orange Dynasty, included but not limited to:
- consistent quality participation of Sign’s Daily Orange Dynasty Calendar on X(hosted by 0xzoe_im)
- consistent quality participation of SIgn’s Daily mission on Telegram (t.me/orangedynasty)
- consistent active presence in Sign’s TwitterSpaces
Outstanding Content Creation - active and avid creation and exploration of content, measured by:
- the level of passion one puts into creating content
- the level of creativity one puts into creating content
- the degree of consistency and improvement of one’s content
- the level of support and openness to feedback one has towards others
Serious Builder - SBT for smarties. Metrics may vary case-by-case.
These days, the attention economy often plays a bigger role than the conventional economy. The project looks very impressive: got Binance on their back, useful tech aspect, Certik is in a pleasant shock from their metrics, and Luca (the one from penguins) is following them on Twitter. At the same time, the project isn't being written about on CT, there are less than 2k people in Discord and the community has only just started to form. It's a great opportunity to get involved in an early and interesting project, so I'll try to colour my Twitter account to orange in my free time and follow how clever IT guys can get into marketing.
Sources:
https://x.com/sign/status/1896590377169437122 - article from devs.
https://x.com/tobific/status/1900931403090419794 - tobi's post on X.