2 clients worth 200.000 €

Consulting and management G&P Lazarou Estate Agents (Cyprus)

December - March 2019 (3 months)

In the beginning we have defined the following aims:

1. To build the brand presence in Social Media (Instagram and Facebook)
2. To create the brand visual identity and content
3. To increase the engagement rate in Social Media
4. To advertise the properties in Social Media
5. To communicate with potential clients through online means of communication

The Instagram profile before management:

Direct messages: 0

Comments: 0

Average Likes on 1 photo: 25

Followers: 748

Stages:

1. Target audience analysis and segmentation
2. Designed content plan and the main types of posts for Instagram and Facebook
3. Common visual identity through Social Media
4. 2 posts in Instagram and 3 posts on Facebook daily
5. Communication with followers and clients through engagement posts
6. More than 100 informative and valuable posts written for the potential clients
7. The property's categories in Highlights
8. The contest for the Russian community in Cyprus to enter the Russian market
9. Targeted advertising through Facebook Business Cabinet

During Social Media management we have identified two problems:

1. Segmentation in the market of properties is possible, however, the client preferred to utilize the previous beliefs, which has lowered the effectiveness of the targeted advertising.
2. The client has limited the opportunities of Instagram manager, therefore, the growth was slow but steady.

The first engagement begun on Facebook, because the major percentage of local audience utilized that platform. Also, there were around 14 direct messages in Instagram, 2 of which were successful.

Result

The visual identity of the page

The profile visits increased from 56 to 443 and continues to grow

Reach has increased for 4250% / Impressions has increased for 1321%

On average, each photo had 70 likes and 8 comments.

(Engagement on the left, Reach on the right)

We reached the top in hashtags locally and globally

The results in Facebook

We increased the engagement rates and the overall statistics of the page for 1.3%, comparing to competitors' 0.1%

After three months of management and consulting, the client has decided to work independently.