Biggest AI Challenges

Privacy and regulations required

The influx of AI in the marketing industry is certainly promising but it poses a serious risk of user data being insecure and falling into the wrong hands. With this in mind, laws such as GDPR and CASL have come into existence, and this is only the beginning of the deeper security of user data in the days to come.

Knowledgeable sellers who understand this have developed an approach based on consent to do business successfully; They know not only how to avoid coercive penalties but also how to jeopardize long-term relationships with their customers. The same is true for future prospects.

Organizations now need to know what data they are collecting and this will save them a lot of trouble and probably the result of a penalty test.

Final thought

Keep in mind that the challenges mentioned above reduce the weight of your marketing efforts and have adverse consequences. To ensure that both you and your customers take full advantage of AI, be responsible and understand that this technology is capable.