How to Build Trust with Intent Data?

The best way for an agency to comply is to say what they will do and maintain that transparency. Agency operating standards should comply with GDPR and CCPA guidelines which include legitimacy, fairness, transparency, accountability, and accuracy, both in terms of law and principle.

Brendan Greenwall of the Initiative, a global media agency, says, “This is to ensure that what we do is not only legally true, but also the right thing to do, both in terms of culture and rules. This is not a new challenge. Just one digital ad that doesn’t need to be resolved until the privacy law comes to regulate it.

When you look at traditional advertising media, most of them need an independent governing body to approve the ad before it can be seen by the public. Then, the time and place of the ad placement need to be carefully considered to comply with certain market rules. Now compare it to the effort it takes to post ads in an online space that is almost entirely self-organized ... "

To Wrap It All Up

The data appending process has become an integral part of marketing and opening up hidden insights to succeed. This changes the way agencies approach their potential customers. One of the most powerful ways for advertising and marketing agencies to develop their bottom line is to leverage data intent and marketing analysis. But in the post-GDPR world, that has become a challenge.

In the race to overcome big technology disruptions and respond to changing consumer expectations, the lines are kind of blurry about how marketers can be driven by data while protecting data.

While most agencies are now honest about their data source, there is always the possibility of an unsourced name or other personal information ending in a file. Brands can be supervised for being irresponsible when their message and income are attached to the ID.