Behero videogame console trademark & patent registration informations rediscovered once again
This game never cease to impress me in terms of surprises, there's still a lot to be discovered about this hidden gem of a game that is the Behero game console. While I was randomly surfing over the European Internet I've managed to uncover some important informations about the game trademark in a Czech patent registration website (just to give you an idea how insanelly obscure this game is) that could have been lost in time if it wasn't for the huge efforts of this hobby website towards preserving this game informations to any curious collector out there who may have been fascinated by the world of the so-called "Vydias" or videogame consoles that are tied to toys that are generally not considered in huge regard as compared with other titans of the industry such as Sony, Nintendo, Sega or Microsoft and often have a bad stigma attached to them by gamers due to their perceived "low quality" and "bad design".
I personally don't know a single word in Czech but this is all I've managed to uncover from this patent website ( https://oz.kurzy.cz/giochi-preziosi-spa/behero-pz9035643o.htm ), let's see how much can we discover about this lesser known game that sits in between an incredibly delicate situation of being forgotten and ignored by the whole gaming community.
Základní údaje ochranné známky
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Datum podání přihlášky: 19.04.2010
Datum práva přednosti: 11.12.2009
Číslo prioritní přihlášky: MI2009C012031
Datum zveřejnění prihlášky: 31.05.2010
Datum konce platnosti: 19.04.2020
**** Soukromá chráněná data ****Zobrazit ostatní známky
**** Soukromá chráněná data ****
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Majitel známky
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Související stránky
Ochranné známky: Titulní stránka
Nové přihlášky OZ: Dle data priority
Nově zapsané OZ: Registrované OZ dle data
Zákon č. 441/2003: O ochranných známkách
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Vědecké, navigační, zeměměřické, fotografické, kinematografické, optické, vážící, měřicí, signalizační, kontrolní (inspekční), záchranné a vyučovací přístroje a zařízení; přístroje a nástroje pro vedení, přepínání, přeměnu, akumulaci, regulaci nebo řízení elektrického proudu; přístroje pro záznam, přenos nebo reprodukci zvuku či obrazu; magnetické nosiče dat, disky k nahrávání; prodejní automaty a mechanizmy pro mincovní automaty; registrační pokladny, počítací stroje (kalkulačky), zařízení pro zpracování dat a počítače; hasicí přístroje.
Appareils et instruments scientifiques, nautiques, géodésiques, photographiques, cinématographiques, optiques, de pesage, de mesurage, de signalisation, de contrôle (inspection), de secours (sauvetage) et d'enseignement; appareils et instruments pour la conduite, la distribution, la transformation, l'accumulation, le réglage ou la commande du courant électrique; appareils pour l'enregistrement, la transmission, la reproduction du son ou des images; supports d'enregistrement magnétiques, disques acoustiques; distributeurs automatiques et mécanismes pour appareils à prépaiement; caisses enregistreuses, machines à calculer, équipement pour le traitement de l'information et les ordinateurs; extincteurs.
Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Hry a hračky; gymnastické a sportovní zboží a zařízení nezahrnuté do jiných tříd; ozdoby na vánoční stromečky.
Jeux, jouets; articles de gymnastique et de sport non compris dans d'autres classes; décorations pour arbres de Noël.
Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
Here's an ai-translated version of this same page description that has been done with the aid of Deepl, there may be some grammar errors or mistranslations so I don't expect anything to be totally accurate to the original source material. Disclamer: since some sections of the page where already available in english, I decided to leave them all as it is with little to no modification involved during the translation process.
Basic data of the trademark
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Reproduction/Identity Mark: BEHERO
Classes of goods and services: 9, 28
Priority application number: MI2009C012031
Date of publication of the application: 31.05.2010
**** Private protected data ****Show other marks
**** Private Protected Data ****
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Owner of the mark
Giochi Preziosi s.p.A.
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Newly registered PTOs: Registered PTOs by date
Act No. 441/2003: On Trademarks
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List of products and services:
Vědecké, navigační, zeměměřické, fotografické, kinematografické, optické, vážící, měřicí, signalizační, kontrolní (inspekční), záchranné a vyučovací přístroje a zařízení; přístroje a nástroje pro vedení, přepínání, přeměnu, akumulaci, regulaci nebo řízení elektrického proudu; přístroje pro záznam, přenos nebo reprodukci zvuku či obrazu; magnetické nosiče dat, disky k nahrávání; prodejní automaty a mechanizmy pro mincovní automaty; registrační pokladny, počítací stroje (kalkulačky), zařízení pro zpracování dat a počítače; hasicí přístroje.
Appareils et instruments scientifiques, nautiques, géodésiques, photographiques, cinématographiques, optiques, de pesage, de mesurage, de signalisation, de contrôle (inspection), de secours (sauvetage) et d'enseignement; appareils et instruments pour la conduite, la distribution, la transformation, l'accumulation, le réglage ou la commande du courant électrique; appareils pour l'enregistrement, la transmission, la reproduction du son ou des images; supports d'enregistrement magnétiques, disques acoustiques; distributeurs automatiques et mécanismes pour appareils à prépaiement; caisses enregistreuses, machines à calculer, équipement pour le traitement de l'information et les ordinateurs; extincteurs.
Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Hry a hračky; gymnastické a sportovní zboží a zařízení nezahrnuté do jiných tříd; ozdoby na vánoční stromečky.
Jeux, jouets; articles de gymnastique et de sport non compris dans d'autres classes; décorations pour arbres de Noël.
Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
Apparently, the trademark was first noticed by the czech patent autorities in 2009 before it was given a pass in 2010. The date of entry appears to be 14/09/2010 so I espect this to be the official release date of the videogame console. What is more interesting is that the trademark has expired not too long ago in the year 2020 as for the current day that this article was being written excluding subsequent modifications (11/03/22). The patent log also list the ability to record discs (something that you could not do with the console itself) maybe we can always speculate that it may have been a scrapped feature since the Behero game console doesn't read discs but rather uses scannable cards as a game mechanic to gain important items during gameplay. It also appears that the trademark patent also included vending machines, decorations for Christmas trees and calculators. I have never seen such items before but I can think that they where just for marketing reason as a way to advertise the game to a larger audience of consumers (mostly young people), since the game was not an huge success as it's parent company GiochiPreziosi expected it to be we can all assume that the game has totally failed to capitalize on the game success and to appeal to a larger audience. As a resoult, the game has not become that popular and it has now been forgotten. What is even more intriguing tho is that the same company that made this game also appears to have an official channel listed on this same Czech patent website, aswell as additional patent informations related to other important toy franchise such as Gormiti and Mylife (more on that later) that also belongs to the same company.
I've also managed to find a scanned black and white copy of the game logo included within the Giochi preziosi's company channel and a short written overwiew of the game.
If you want to know more about the other products that this company has made you can check this same account yourself if you click to the following link and like me you cannot understand a single written word in the Czech language and find it hard to navigate it on your own: ( https://oz.kurzy.cz/giochi-preziosi-spa/ )
As I continued my research on the web to uncover more answers to the mysteries of the Behero game IP I managed to find another patent website in English that claimed almost the same informations about the game patent filling status as the Czech one, albeit with a few differences in patent catalogization. This is the link to this website that you can use to check it for yourself if you wish ( https://www.trademarkelite.com/europe/trademark/trademark-detail/009035643/BEHERO )
The BEHERO trademark was assigned an Application Number #009035643 – by the European Union Intellectual Property Office (EUIPO). Trademark Application Number is a unique ID to identify the BEHERO mark in EUIPO. The BEHERO mark is filed in the category of Toys and Sporting Goods Products , Computer Product, Electrical & Scientific Products . The legal correspondent for BEHERO trademark is SOCIETÀ ITALIANA BREVETTI S.P.A. , SOCIETÀ ITALIANA BREVETTI S.P.A. Via Carducci, 8 I-20123 Milano ITALIA . The current status of the BEHERO filing is Registration expired.
Based on Giochi Preziosi S.p.A., the BEHERO trademark is used in the following business: Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. , Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
APPLICATION NUMBER: 009035643
WORD MARK: BEHERO
CURRENT STATUS: Registration expired
STATUS DATE: Friday, February 19, 2021
FILING DATE: Monday, April 19, 2010
REGISTRATION NUMBER: N/A
MARK TYPE: Word
MARK DISTINCTIVENESS: No
APPLICATION LANGUAGE: Italian
SECONDARY LANGUAGE: English
TRADEMARK OWNER:
Giochi Preziosi S.p.A.
Milano (MI) 20123
ITALY
Owner Type: Legal Entity
TRADEMARK CORRESPONDENT:
SOCIETÀ ITALIANA BREVETTI S.P.A.
SOCIETÀ ITALIANA BREVETTI S.P.A.
Via Carducci
8
I-20123 Milano
ITALIA
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As compared with the informations provided by the Czech patent website, the trademark date of expiration provided by this English website is conflicting with the Czech one and instead of signaling 19.04.2020 as the official date of expiration it gives us 05.19.2021 instead, much later than the date provided by the Czech patent website.
Unlike the Czech article however, this article provides some useful informations as for the trademark correspondent of the game that is an italian company named “Società italiana brevetti SPA”, one of the larghest processor of patents in Italy. The remaining informations appears to be pretty much the same so I will ignore them for now until something else is found that I haven't noticed yet.
I will continue to provide more infos as time passes, if I could find more interesting informations and stories to share with you readers I may be starting to write more articles as soon as I can during my spare time. Don't forget to read my other articles in this blog.