The digital out of home market is swiftly switching towards digitalization as traditional advertisers gradually realize the value of trading static billboards for digital. Digital out of home can deliver content that responds to the audience directly. With the rising digital targeting tools, advertisers are targeting the audience and increase the overall effectiveness of their campaign.
The global digital out of home (DOOH) market accounted to US$ 6,084.1 Mn in 2018 and is expected to grow at a CAGR of 11.3% during the forecast period 2019 – 2027, to account to US$ 15,905.7 Mn by 2027.
Digital payments in the Middle East are at a breaking point as regulations, culture and technology witness paradigm shifts, opening the door for innovative companies to disrupt the oldest payment ecosystems. More than 80% of brick-and-mortar retail payments and 65% of Digital Out of Home (DOOH)s are still made in cash, and smartphone adoption exceeds 100% in several countries. Mobile penetration in the MEA region is on the verge of a new era that is driven by evolving consumer behavior, rapid industrialization, government ambitions, and changing economic condition.
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The reports cover key developments in the Digital Out of Home (DOOH) market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from Digital Out of Home (DOOH) market are anticipated to lucrative growth opportunities in the future with the rising demand for Digital Out of Home (DOOH) market in the global market.
Key Players Influencing the Market
- Ayuda Media Systems
- Bell Media, Inc.
- Clear Channel Outdoor Holdings, Inc.
- Fairway Outdoor Advertising
- Lamar Advertising Company
- Lightbox OOH Video network
- Outfront Media, Inc.
- Real Digital Media
The “Global Digital Out of Home (DOOH) Market Analysis to 2025” is a specialized and in-depth study of the Digital Out of Home (DOOH) industry with a focus on the global market trend. The report aims to provide an overview of global Digital Out of Home (DOOH) market with detailed market segmentation by solution, deployment type, application, vertical and geography. The global Digital Out of Home (DOOH) market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the market.
Besides this, the report analyzes factors affecting Digital Out of Home (DOOH) market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions considered in the Global Digital Out of Home (DOOH) Market report.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global Digital Out of Home (DOOH) market based on the type and application. It also provides market size and forecast till 2025 for overall Digital Out of Home (DOOH) market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
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Answers that the report acknowledges:
- Market size and growth rate during forecast period.
- Key factors driving the Digital Out of Home (DOOH) Market.
- Key market trends cracking up the growth of the Digital Out of Home (DOOH) Market.
- Challenges to market growth.
- Key vendors of Digital Out of Home (DOOH) Market.
- Detailed SWOT analysis.
- Opportunities and threats faces by the existing vendors in Global Digital Out of Home (DOOH) Market.
- Trending factors influencing the market in the geographical regions.
- Strategic initiatives focusing the leading vendors.
- PEST analysis of the market in the five major regions.
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