Top 10 Proven Benefits of Email Marketing for Businesses

Email Marketing can be defined as an act of sending a commercial message, to a group of people, using email. In a broader sense, every email sent to the potential or current customer could be covered under the umbrella term of email marketing.

It has been a misconception among marketers and users that email has become an outdated tool, but the ground reality showcases reverse polarity, as still emails still have stronghold in a successful marketing strategy. In fact, in this modern tech-savvy era, it gives you the luxury to connect with your potential clients irrespective of place or time.