Here’s the thing. Nobody cares about your ICO event. But that doesn’t mean your ICO is doomed. You can make people care, you just need to promote and explain the right aspects of your project.
Here at Intrepid, we have been operating in the blockchain and ICO space for several years now. We make sure to constantly scan the ICO market regularly to monitor what’s going on and we’ve noticed a number of common mistakes getting made by projects when launching their ICO.
This post will focus on one of the most commonly made mistakes of all. It’s a strategic mistake that can have dire long-term consequences. It’s an issue we tell all our clients about when we work with them to launch their ICO through our ICO coin offering solution, Token Deck.
So, what is it?
One of the biggest mistakes projects make when launching their ICO is that they focus on promoting the ICO, not their company and product they are offering. You may not think this is such a big mistake, but it is, and I will explain why.