September 9, 2020

Electric Vehicle Traction Motor Market 2020 | Worldwide Opportunities, Driving Forces, Future Potential 2030

An electric vehicle traction motor utilizes electric energy from the battery of the vehicle, which is installed in an electric vehicle in order to propel it. Traction motors are capable of providing required torque for propulsion of electric vehicles.

Traction motor is a vital component of electric vehicles, thus rising demand for electric vehicles is fueling the demand for electric vehicle traction motors. Stringent emission norms and rise in demand for electric vehicles coupled with heavy incentives provided by governing bodies for electric vehicles are fueling the demand for electric vehicles. Rapid expansion of electric vehicle charging infrastructure, decrease in electric vehicle prices due to reduction in battery prices, availability ultra-fast chargers, and expected ban over fuel powered vehicles are propelling the demand for electric vehicles, which in turn is likely to propel the demand for electric vehicle traction motors.

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Electric vehicles are quiet expensive for consumers across several lower per capita income countries, such as countries from Africa. Consequently, consumers do not prefer electric vehicles. This, in turn, is primarily restraining the global electric vehicle traction motor market.

The global electric vehicle traction motor market can be segmented based on electric vehicle type, motor type, vehicle type, and region. Based on electric vehicle type, the global electric vehicle traction motor market can be classified into four segments. Battery electric vehicles, also known as zero-emission vehicles, are witnessing a surge in demand, which is attributed to government incentives leading to lower cost of battery electric vehicles, stringent emission norms implemented over fuel powered vehicles, and rising awareness among consumers about overall advantages of battery electric vehicles. Moreover, rapid expansion of electric vehicle charging infrastructure is propelling the demand for battery electric vehicles and hence, the battery electric vehicle segment is projected to lead the market during the forecast period.

In terms of motor type, the global electric vehicle traction motor market can be bifurcated into permanent magnet synchronous motors (PSM) and asynchronous motors (ASM). In terms of vehicle type, the global electric vehicle traction motor market can be classified into passenger vehicle and commercial vehicle. Several passenger vehicle manufacturers are manufacturing electric vehicles. Several manufacturers also manufacture commercial electric vehicles, such as trucks manufactured by Tesla. Rising demand for electric vehicles and expected obligations over fuel powered vehicles in the near future are likely to boost the demand for commercial vehicles. The passenger vehicle segment accounted for a major share of the market, in terms of revenue, in 2018.

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In terms of region the global electric vehicle traction motor market can be segmented into five prominent regions. Asia Pacific held a major share of the global market, in terms of revenue, in 2018, which is attributed to boost the demand for electric vehicles across China and Japan. Presence of electric vehicle manufacturers coupled with electric vehicle battery manufacturers, leading to lower cost of electric vehicles, has fueled the demand for electric vehicles across China and Japan. Moreover, other countries in Asia Pacific, such as India, Pacific countries, and those in ASEAN, are rapidly expanding electric vehicle charging infrastructure, in order to increase sales. Consequently, demand for electric vehicles is projected to rise significantly during the forecast period, which in turn is likely to propel the electric vehicle traction motor market. Asia Pacific is followed by Europe and North America, in terms of share of the global market.

Key players operating in the global electric vehicle traction motor market are Zytek Group Limited, Equipmake Ltd., Hitachi Automotive Systems Americas, Inc., SERVAX, AVID Technology Limited, RETORQ Motors Ltd., Copper Rotor Induction Motor, ABB, Robert Bosch GmbH, WEG, and Magnetic Systems Technology.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

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The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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