Here are Solid Merchandising Tips for Driving Sales During Covid-19

Here’s some good news: With the number of COVID-19 cases decreasing in many parts of the world, various states and cities have begun to relax their restrictions, allowing businesses to safely resume their operations. Permission is granted.

Bad news Coronavirus is still out. If people are not careful, we can experience another wave of virus.

In short, while there are signs of hope, we are not out of the woods yet. So even if you have got the green light, you need to be smart and cautious with implementing your business initiatives to keep everyone safe and boost sales.

Here are Solid merchandising tips for diving sales during COVID-19.

1) Carefully plan your assortments

Now is not the time to adopt a “business as usual” approach with your classification scheme. COVID-19 has fundamentally changed the needs of consumers. Therefore you need to rethink the business plans that you may have before the epidemic.

One of the smartest things to look at is data. If you are selling online, pay attention to the categories or items that are driving the most traffic, sales, and profits, then inform your instore merchandising mix using those know-hows.

If you are not selling online, tap on industry data by looking at your competitors and similar players in your market. You can use tools like Rising Retail Categories, an interactive tool that lets you “understand the fast-growing retail categories in Google search, the places where they are growing, and the questions associated with them.”

2)Make your in-demand products more accessible

Once you know what your money makers are, dedicate the appropriate shelf space to those items. At the age of COVID-19, this may mean more room for your high-demand items.

“It transcends achieving, and even contradicts in some cases, the common basics of retailing such as having high price lines at eye level and diversifying and performing multiple lines every Taking the opportunity. “
According to Moss, you need to make sure that your top goods get more shelf space, so shoppers can move items they need without the rush of other people.

3)Pivot your current offerings

Once you get a good grip on consumer trends and identify your high-demand items, it is time to change the rest of your current offerings. For example, knowing consumers are spending enough time at home, Lululemon wants to choose clothing items related to comfort and ease.

A recent podcast from the Nation Retail Federation (NRF) mentioned that consumers are shopping more for facemasks, hand sanitizers and groceries. Consumers are also buying products related to new hobbies. And, they are restless for the holidays. Think about how you can change your products in a way that is inline with these trends. Then creates the display and curates your website accordingly.

Also Read — A Complete Guide on Retail Execution in Merchandising Industry

4)Improve health and safety in the workplace

Enticing people to buy their products begins to get through their doors. To do this, you need to build confidence and promote health and safety before they walk in.

It is necessary to share your health and safety measures and to intervene with customers on digital channels such as email and social media.

5)Minimize high-touch display

While we are generally big fans of interactive in-store elements such as touch-screen displays. Unfortunately, these things are not the same at the age of COVID-19. Eliminate other unnecessary items as well as time inviting touches (eg, product samples).

If you typically present product information through interactive displays, consider using old-fashioned signage. The trader who does this really well. TJ uses traditional signatures that are hand crafted. They often include colorful illustrations, making them eye-catching and eye-catching.

6.Use signage wisely

Signage is one of the most important tools you can use, especially in environments where new regulations and rapid changes occur.

As we said earlier, use store signage and floor decals for direct traffic and communicate the necessary information.

Check out this symbol from Trader Joe’s. It includes helpful reminders of how customers can stay safe and make the most of their trip to the store.

PPMS as India’s leading retail merchandising, marketing and in-store promoter agency we are known for delivering higher sales and execution efficiency. With our diverse experience and assisted by our proprietary field reporting and marketing software, you can optimize market performance and sales.