Highway Driving Assist Market – Industry Trends and Forecast to 2027
Highway Driving Assist Market, By Car Type (Mid Segment and Luxury Segment), Electric Vehicle Type (BEV, HEV, PHEV and FCEV), Component (Camera, Radar, Ultrasonic Sensor, Software Module and Navigation), Autonomous Level (Level 2 and Level 3 and Above), Function (Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist and Collision Avoidance Assist), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2027.
Market Analysis and Insights : Highway Driving Assist Market
The highway driving assist market is expected to reach USD 10.69 billion by 2027 witnessing market growth at a rate of 24.1% in the forecast period of 2020 to 2027. Data Bridge Market Research report on highway driving assist market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth.
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Advanced driver assistance systems (ADAS) are intelligent electronic systems that are integrated inside the vehicle and assist drivers in various ways. They significantly increase both car and road safety as they use a number of sensors and cameras along with automation technology to detect obstacles and provide alternate navigation routes. They are efficient in avoiding collisions and alert the driver beforehand in case of manual control.
The rising demand for advanced driver assistance systems, growing demand for road safety, progressing automotive industry and increasing semi-autonomous vehicles are the factors driving the growth of global highway driving assist market. High initial cost to deploy driver assistance systems and low efficiency in challenging weather conditions are the factors restraining the growth of global highway driving assist market in the above mentioned period.
Stringent safety regulations and further technological advancements in driver assistance systems are the opportunities for global highway driving assist market. Limited IT and communication infrastructure are the challenges for global highway driving assist market.
This highway driving assist market provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on highway driving assist market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Highway Driving Assist Market Scope and Market Size
The highway driving assist market is segmented on the basis of car type, electric vehicle type, component, autonomous level and function. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of car type, the highway driving assist market has been segmented into mid segment and luxury segment.
- On the basis of electric vehicle type, the highway driving assist market has been segmented into BEV, HEV, PHEV and FCEV.
- On the basis of component, the highway driving assist market has been segmented into camera, radar, ultrasonic sensor, software module and navigation.
- On the basis of autonomous level, the highway driving assist market has been segmented into level 2 and level 3 and above.
- Highway driving assist market has also been segmented on the basis of function into adaptive cruise control, lane keeping assist, lane centering assist and collision avoidance assist.
Highway Driving Assist Market Country Level Analysis
Global highway driving assist market is analysed and market size, volume information is provided by country, car type, electric vehicle type, component, autonomous level and function as referenced above.
The countries covered in the highway driving assist market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America will dominate the highway driving assist market due to growing demand of high end safety features in autonomous and semi-autonomous vehicles. Also, high disposable income and superior standards of living will further fuel the growth in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Highway Driving Assist Market Share Analysis
Highway driving assist market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to highway driving assist market.
The major players covered in the highway driving assist market report are Aptiv, AVL, Continental, Intel, Magna, Mando, Mobileye, Nvidia, Qualcomm, Robert Bosch, Samsung Electro Mechanics, Tesla, Toyota Motor Corporation, Valeo, Veoneer, Denso, Hella, Hyundai Mobis, Hyundai Motor Company, Visteon, Volvo and ZF Friedrichshafen among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
In September 2020, Kia has launched its brand new Kia Sorento which has 16 advanced driver-assistance systems (ADAS) including blind spot collision avoidance (BCCA), standard intelligent speed limit assist (ISLA) and many more.
In November 2016, Renault, a French automaker group has announced its collaboration with computer vision (CV) innovator Chronocam to develop biologically inspired vision sensors as well as computer vision solutions for their automobiles. This development mainly focused on the inputs provided to Renault’s advanced driver assistance systems (ADAS) and how to improve them. They will also focus on various areas such as collision avoidance, pedestrian protection, driver assistance and many other critical functions for efficient operation of both manned and unmanned or autonomous vehicles.
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