Unexpected Benefits Of Using Instagram For Your Small Business
With a user base expected to reach 1.2 billion by 2023, Instagram is certainly one of the most valuable social media platforms out there today. Using Instagram for small business marketing is one of the best ways to connect with your audience, build valuable relationships, and increase your followers on Instagram of making sales in the long term.
Currently, around 90% of Instagram users already follow a brand on Instagram, meaning you're in a great position to increase engagement. Additionally, approximately 54% of customers say they purchased after seeing a product on Instagram. That's why getting a large number of Instagram views is very important for your business growth.
Today we'll discuss the benefits of using Instagram as a small business marketer and what you can do to make your campaigns as effective as possible.
07 Benefits of Using Instagram for a Small Business
While any type of social media marketing can help you expand your online presence, Instagram is especially useful for small business owners. With Campaign, you can easily get in touch with your target group with free and paid campaigns. About 81% of customers say Instagram already helps them research services and products.
This is why you should use Instagram for small business marketing.
1. It's visual
Since we are a photo-sharing platform, we seem to state the obvious. However, unlike most other social media platforms that focus on text and links, Instagram is only for publishing photos and videos.
Because visual content is more engaging than text, this represents a huge advantage (and opportunity) for social media marketers. Instead of trying to attract subscribers to your website to make a purchase or reap the benefits of doing business with you, use photos to convey a more compelling message.
Photos allow your business to showcase your products, while videos are a great way to show your services in action. You can also use the platform to highlight your company culture and other aspects of your business behind the scenes.
2. You can showcase products or services
As a photo and video-sharing network, Instagram is perfect for companies that want to showcase their products or services to their fans. This is not a guess, but a proven fact as 60% of users (over 600 million people) search and discover new products on Instagram.
You can post video tutorials, service reviews, or simply photos of your products. The only thing you need to remember is not to post too many product-related posts. Even if your main goal is to increase sales, Instagram users won't be happy if they see too much sales content.
3. Increase traffic to your website
According to 90% of marketers, advertising on social media increases the visibility of their business. About 75% of marketers say that a good platform also helps them increase traffic to their websites.
Instagrammers are now eager to build relationships with their favorite brands on social media. They also happily click on the links you share if your campaigns are attractive enough. This allows you to increase the number of customers who return to your product pages and potentially make a purchase.
To get the most out of Instagram for your small business marketing, make sure you use a link tool in your bio so you can link multiple URLs to your Instagram profile. Please note that Instagram only allows you one link by default.
4. Your company may already exist
It doesn't matter if you are using Instagram or not, some of your customers probably are. This means someone may have already written an article about your business.
This is especially true if your business has a physical location that customers visit, such as a store or restaurant. Users can add location tags to all their posts. So if someone has already posted a photo of your business, chances are he or she has an Instagram tag.
Customers can also post photos of your products and brand them with your brand name. This is especially true for retailers that sell clothing, home goods, and other consumer goods.
Even if you don't plan on using Instagram for your business, we recommend that you at least create a personal account to monitor posts that use a location tag or brand as a hashtag. This is a great way to keep track of what customers are saying about your business.
5. Reach new audiences
Your brand likely has a strong fan base that follows your work, consumes content on Instagram, and likes, shares, and comments on your posts. But that doesn't have to be all, because there are many more people you can connect with through Instagram and grow your fan base.
Simply use hashtags to reach the right audience. For example, the best essay writing service helps students produce high-quality academic papers. That's why they rely on hashtags like #students, #collegestudents, #gradstudents, and many others to discover and attract new customers via Instagram.
6. Build relationships in your industry
Building relationships is important for every brand. Advertising on social media or simply sharing information about your business is a great way to strengthen your connection with your community.
Instagram lets you reply to comments and run contests that help you build deeper relationships with your audience. At the same time, you have unlimited opportunities to develop other business relationships that can help you grow your business. For example,
Instagram is a great place to find influencers who can promote your business. You may also find other complementary companies willing to work with your organization on giveaways, promotions, and contests.
7. It has targeted advertising options
Like other popular social media platforms, Instagram offers paid advertising options for businesses. And while you can maintain a successful account without spending a dime, these promotional features can be an effective way to grow your account.