In 7 days, get 30 leads for the purchase of apartments, or your money back!
IMPOSSIBLE?
It is real! And we'll show you how we make it.
Project - residential complex of business and premium class, Limassol.
Part 1. Preliminary analysis of a niche
1) Target audience
An analysis of search queries in Russia has shown that South Cyprus is one of the most desirable places for Russian business and premium audiences to live.
The proof of this statement is the statistics of unique search queries obtained using the Yandex.Wordstat service.
Request # 1. "Buy property in Cyprus"
4908 unique queries per month.
Request # 2. "Buy an apartment in Cyprus"
5268 unique queries per month.
Request # 3. "Apartment in Cyprus"
9883 unique queries per month.
The total number of people who are looking for an opportunity to purchase housing in Cyprus ~ 20 thousand people! And that's all - your potential clients.
But we, of course, are not the only ones who have taken this route of selling real estate. Therefore, we conducted competitive intelligence.
2) Competitive analysis
Competitive intelligence conducted by us revealed 4 players in the real estate market of South Cyprus who are looking for clients from Russia in the way we offer (through search engines)
https://cyprus-alliance.ru/property-for-sale/apartments?_openstat=ZGlyZWN0LnlhbmRleC5ydTs2NTg4MTE4MzsxMTE5MTY5NTQ1Mjt5YW5kZXgucnU6cHQJ86cl3Wl1bid
https://www.cybarco.ru/prodazha-nedvizhimosti-na-kipre?utm_source=yandex&utm_medium=cpc&utm_campaign=real-estate&utm_content=ad2&yclid=7263649514151269375
https://www.limassolmarina.ru/poisk-nedvizhimosti/Apartment/Any?utm_source=Yandex&utm_medium=CPC&utm_campaign=Limassol_Marina_Properties_SRCH&utm_content=cyprus_properties&yclid=72636498954861166
https://cyprus-real-estate.ru/?utm_source=yandex&utm_medium=cpc&utm_campaign=search%7C60589247&utm_term=Купить%20квартиру%20на%20Кипре-desktop&utm_banner=10578028891&utm_phrase=30973749927&type=search&cm_id=60589247_4528923141_10578028891_30973749927__none_search_type1_no_desktop_premium_20523&yclid=7263650415477315954
These companies use internet marketing tools to attract clients from Russia to buy real estate in Cyprus, in particular in Limassol. But, as the analysis of their sites has shown, only one company does it RIGHT - Aristo Developers (last link)
Why did we come to this conclusion?
The photo shows the main clear and clear offer, the benefits for the client, and the advantages of this company, all on one page.
Conclusions from the conducted analysis of the niche:
1) The number of unique search queries (20,000+) indicates that this niche is suitable for promotion in contextual advertising.
2) This technology is used by competitors, so it works.
3) But at the same time, only one competitor out of 4 uses this tool better than others.
We predict that we will get the best results because:
- we will have a separate offer for each search query. This will allow segmenting the audience, increasing the conversion to the application;
- we will supplement our offers with additional offers and benefits that will increase the desire to buy;
- this technology has been tested in more than 40 different niches in Russia, and gives the fastest possible results (within 1 week) with a lead price below the market average
Part 2. Preliminary analysis of the cost of promotion
In Russia, Internet users are divided between two search engines - Google and Yandex. If there is a drawdown in one, there is always traffic from the second, which gives time to solve some problems, to search for errors.
There is only one search system in foreign markets - Google. There is a small percentage of fans of alternative Bing and Yahoo, but they are usually not taken into account. What does it mean? There is only one traffic source, but there are many applicants in the top 3. This creates fierce competition and slows down the promotion process.
Fierce competition leads to an increase in the cost of obtaining a targeted application from search queries.
According to the digital agency WebFX (link - https://www.webfx.com/blog/marketing/much-cost-advertise-google-adwords/), the cost of a CLICK (1 click on an advertising link) in the real estate niche is $ 2.37.
Using this data, we can estimate the value of the target application for the purchase of real estate. To do this, let's make a small calculation.
Cost of 1 click - $ 2.37
Cost of 100 clicks - $ 237
The average value of the conversion of the landing page (the site where the advertisement is being conducted) from click to application is 5%.
We get 5 leads out of 100 clicks (targeted applications)
Now we divide the amount spent on advertising by the number of applications received, we get the price of the application (lead):
$ 237/5 = $ 47.4
Average cost of one application (lead) in the real estate niche when promoting through Google - $ 47.4
In our experience, when processing incoming orders, you can achieve a conversion from order to sale of ~ 10%. Accordingly, based on our calculations, the cost of one sale will be $ 474!
According to the digital agency WebFX (link - https://www.webfx.com/blog/marketing/much-cost-advertise-google-adwords/), on average, small and medium-sized businesses spend on advertising in Google Adwords $ 9000- $ 10000 per month.
Based on the above, the cost of promoting a business in Google Adwords on average in the foreign market is up to $ 10,000, with an application price of $ 47.4 and a sale cost of $ 474.
FOR YOU, AND ONLY FOR YOU, we have a business proposal.
❗ ❗ ❗ At a price 5 times below the market (€2000), we will bring you up to 30 leads within 7-10 days. At the same time, the leads of an application from the Russian search engine Yandex in the real estate niche are 4-7 times cheaper! ❗ ❗ ❗
As our competitive analysis has shown, the main players in Limassol real estate rarely use this channel. And this is precisely what makes it possible to significantly reduce the cost of a targeted application for the purchase of real estate.
This technology has been tested in more than 40 niches in Russia. And it gives excellent results.
Contacts for communication:
Diana Fateeva
WhatsApp: https://wa.me/79163512665
Telegram: https://t.me/Fateeva_Diana