Children's toys for the New Year🎄
Постараюсь коротко изложить, чтобы была понятна суть кейса.
1. Клиент не справлялся с заявками, так как их было много. Приходило около 35-45 сообщений в день.
2.We decided that we would continue after the New Year's holidays, having prepared everything beforehand.
You can see the client's Instagram here.
Period of work from December 16, 2020 to December 28, 2020
Number of requests (we didn't consider the advertising company called "Traffic") - 392
The price for one request (we didn't consider the advertising company named "Traffic") - 0,20$
Total spend - $89,40
The advertising company called "Traffic" was not very good during the test, so we decided to disable it, but the "Messages" worked perfectly.
Niche chic, especially in the pre-Christmas period, when all parents are in a hurry to please their children and, respectively, want to give them the best. And in general children's toys are in the top 5 niches for Instagram business.
Audience: parents with children 6-12 years old, plus we narrowed all this audience by involved buyers which gave us a concentrated audience ready to buy.