Applications for 2.51 $ for laser ELOS hair removal in Odessa - it's easy!
I was approached by a girl who is a beautician. But since she had a new request for laser hair removal, she needed clients urgently.
The girl works for herself, it's practiced by many people. We started with the fact that our Instagram page is not packed at all, but nevertheless it was necessary to start. And we chased traffic there .
The peculiarity of such promotion is that you have to use address targeting, or targeting within a radius of no more than 5 km, otherwise it will be too expensive for the clients to get there, otherwise they just won't come. This is important❗️
Our salon is located on the Kotovsky settlement, for those who do not know this is a remote part of Odessa, but nevertheless there are enough people to run ads. For our interests, we have gathered an audience of about 80 000 thousand people.
Tested first lead form, but we have had difficulty in reaching customers, many entered the numbers wrong. Many did not pick up the phone. We decided to test the messages in Direct and Facebook Messenger.
As it turned out in the test phase, this worked better and showed great results. And it was much more convenient for the girls to handle requests that way👍
What about the creatives? As it turned out pictures don't sell at all, we used video, the video showed the laser hair removal process itself. Customers liked it more and responded more, namely leaving requests.
Here are the links to the simple and live videos we used in our ads and for tests, now of course we are working with other videos, so there is no banner blindness from the audience👇.
https://youtu.be/oMI42rEWX9U
https://youtu.be/WUZq9VjHtSE
https://youtu.be/nwh5nVz4dw8
https://youtu.be/GF8lMZHRvRs
https://youtu.be/6zfHqZrJ1m4
Here are the results we got in the first month of work.
✅Number of applications - 89.
✅Budget came out big in this particular situation, but this is with the stages of the test - $399.
✅Price per request - $4.48 (we are optimizing the cost, we plan to lower the price).
✅The average check - 700 UAH.
This screenshot is attached as a further stage of the work.
✅Number of applications - 370
✅Budget for all time - $ 1234.01
✅Price per request - 3,33$ (we are optimizing the cost, we plan to lower it to 2.50$ per request, it is real)
Average ticket - 700 UAH
In the top two companies we were able to reduce the request due to the correct proposal.
Now we are working further. I will try to supplement this case with more information. Since the whole process is just gaining momentum. Girls open a new salon as a result of our cooperation!
As I said above, we reduced the price per application, and continue to work!
✅The price per application is $2.51
✅Number of requests - 266 (new advertising campaign).
At this stage I wish you a queue of customers 🔥