March 2, 2021

Dominating Marketing Trends in ECommerce

Nowadays many businesses have started to shift towards more online methods to doing business. Whether you are looking at eCommerce as a lifesaver, or as a path for growth, there are options. If you want to embrace eCommerce you should read about the top marketing trends nowadays:

  1. Increasing productivity of sales team. You need to hire a highly qualified team of marketers. Always talk with the sales team, as they need to realise the importance of their position. Marketing and sales teams should work together because it allows one to work off of the other.
  2. Implementing mobile first designs. The number of people using a mobile device for online shopping keeps growing. Search engines prioritize based on how websites offer value to users. Since more people want to use their mobile devices, this offers a greater value to the end user.
  3. Optimize for eCommerce SEO. Your placement in search engine results has always been an important factor in eCommerce marketing. Search engines create algorithms based on providing users with a streamlined means by finding what they are searching. The more you concentrate on the end user rather than attempting to game the system the more likely it is you will organically rank higher in search engine results.

Source article - https://comboapp.com/insights/marketing-trends-in-ecommerce/