What are the Benefits of Using Chatbots in 2020?

Don’t you feel an urge to interact with a cute chatbot that welcomes you with sweet greetings?

Chatbots are some of the most interactive medium of communication that paving a way to a smooth and smarter consumer’s interactions over websites or portals. Chatbots are conversational agents that mimic a written or spoken speech to spur online conversations with the users. The bots are powered by an emerging AI technology, which helps it to solve complex requests, personalize responses and enhancing interactions over time. A chatbot is useful for all types of businesses, whether it is banking or healthcare, they are needed everywhere. Since, keeping customers happy is a top priority for businesses, incorporating chatbot on websites or using chatbot apps is the first step achieving the goal. According to surveys, Chatbots are exciting to talk to and are capable of handling thousands of queries at a time.

In nutshell, chatbot reaches your customers when they want to be reached and they are designed with the sole motive of addressing customer’s requests which can come any time of the day. So If you are thinking of using a chatbot for your business, you are going to know everything about the amazing bots further in our blog. Before we dive into the benefits of chatbots, let read more about what exactly a chatbot?

What is a chatbot?

In simple words, a bot is a software that performs automatic tasks such as sending automated messages, which could be spoken or written. Chatbot has been designed to communicate with customers or users using the internet. Users can easily raise queries at any time of the day and the bot will respond or perform actions appropriate to the requests. Chatbots are very interactive and welcoming, unlike a frustrated customer executive who might refrain from answering all of your queries. The bots are always there for its customers to solve an array of requests and finding appropriate solutions. Industry experts argue that the bots lack emotional intelligence but they are not less than a human customer service assistant when it comes to providing appropriate solutions to customer’s requests. The bots are capable of handling thousands of queries at a time and they don’t get tired. All of these amazing features of chatbots make them a lucrative medium of communication for businesses.

Presently, many e-commerce companies are looking to adopt chatbots on websites so that thousands of requests will be answered on time and to elevate customer experience on various online platforms. No doubt, Chatbot improves customer satisfaction with its prompt responses and 24/7 hours availability which makes them a lucrative communication medium for all types of businesses. Let's read in detail about a number of benefits using a chatbot in 2020:

Chatbots are highly engaging

For any business, it is a primary goal to keep customers engaged while addressing their queries on time. Chatbot not only gives appropriate solutions to endless queries, but it also drives smooth conversations and keeps your customers entertained for longer. Chatbots are programmed with types of conversational styles that help in making online conversations exciting and to the point. Whether you have a healthcare startup or a banking-related business, chatbots work best in solving numerous queries and giving suitable solutions which result in improved customer satisfaction and an overall brand's image.

A survey by Oracle found that 80 percent of brands plan to use chatbots by 2020,

Chatbot is a fabulous marketing tool

Adopting chatbot over other marketing tools is a smart decision for your business in 2020. A chatbot is unique because not only it engages your customers, but also retains them. Chatbot reaches a wider audience as they can reach a virtually limitless audience, especially in the case of social media. Chatbots are also recognized for gathering and analyzing customer feedback and data which helps in knowing what your customers want from you and this gives you a golden chance to build a marketing strategy aligned with customers' feedbacks. Using chatbot on your website or social media page make your brand look proactive, this is due to instant responses provided by the chatbots. A chatbot sends a welcoming notification when someone visits your website where they are already aware of chatbot presence and willing to interact more with the chatbots. A chatbot is an emerging marketing tool offering many benefits and features to improve a brand’s image and customer satisfaction.

Chatbot improve customer experience

Chatbots serves as a bridge between customers and brands. It is always there for the customers to address queries and giving prompt responses. A chatbot is like a virtual assistant with emotional intelligence, it's true, it understands the problem and provides suitable solutions just like a human assistant. A chatbot is amazing when it comes to customer engagement, by using text and voice, they can present customers rich and attractive content. One more benefit of using a chatbot is they can handle countless queries and they don’t get irritated, unlike actual salespeople. No doubt, a chatbot is a perfect tool for improving customer satisfaction and conversations on a website or social media page.

Chatbots are available 24/7

It is easier to reach chatbot for a query than a human service assistant as a chatbot is always available and prepared to address queries. No time what time of the day it is or how many people are talking, chatbot makes sure that every single of them will be answered instantly. This automatically enhances customer satisfaction as they can rely on the brand in urgency. 24/7 availability is one of the best features of chatbots that makes it stand out among other online mediums. Big companies like Taco Bell and Domino’s have adopted chatbots to arrange delivery of parcels.

Chatbot act as a brand’s voice

Chatbot is the voice of your brand, it talks to the customers and helps them with their problems and queries. Just like any customer service assistant, chatbot makes sure that your customers are happy and willing to stay loyal to the brand in the long run. Features like data analysis help to know what customers want from you and give a clear picture of purchasing patterns that makes your marketing strategy stronger and effective. Adopting chatbot into your website or social media page is the right decision that may take your business to the next level just by enhancing customer satisfaction.

AI chatbot monitor data and provide customer insights

Data monitoring and insights are some of the best features of chatbots. Not only chatbot interact with consumers, but it also gives a proper analysis report based on customer’s feedback and requests. With the feedback they collect on services and products, it can be useful in tracking purchasing patterns and consumer behaviors monitoring user data. The data monitoring feature of chatbot helps a company to plan a better marketing strategy regards to the products and services.

Chatbot lowers the maintenance cost

Incorporating chatbots can reduce the maintenance cost of a business in the long run. The chatbot is capable of handling thousands of queries at once which is not possible in the case of a human assistant. Hence, if you are using chatbot instead of a lot of employees for the work, it will lessen the cost and save your money. A chatbot is a one-time investment that helps businesses reduce employees.

“I think chatbots are the future of engagement between a fan and a brand or a celebrity.” ~ Christina Milian

Why use a chatbot for your business?

These days everyone wants quick feedback whether it’s a query or complaint, and chatbots are best for this purpose. If you are a business owner or a marketer, using a chatbot on your website is the right decision. Chatbots have been pretty handy as a communication tool for businesses, it is cheaper than other mediums and stimulate meaningful conversations on websites or any other online platform. Let's read in detail:

Chatbots are more than customer service robots

Chatbots are great in customer service, and well equipped in solving a range of queries. But these amazing bots are more than robots, they can prove to be a vital part of other aspects of your marketing strategy. A well-designed chatbot can act as an engagement drive, lead generator and can help you with market research.

Chatbots can boost sales

The famous content strategist Brain Barr says a chatbot is a salesperson that is ready to talk to the customers before an actual salesperson does and at any time of day. By simplifying customer service, a chatbot is capable of boosting sales in the long run. The monitoring feature of chatbot helps in understanding customer purchase patterns so that a business can map out marketing strategy accordingly.

Chatbots are best for start-ups

To cut costs and to look professional to the customers, chatbots are perfect for startups. Not only it will save you money, but it will also strengthen your marketing strategy and make you look professional and smart to your potential customers.

Note:

From elevating customer interactions to acting as a salesperson, a chatbot is capable of doing more than we can imagine. Chatbots are not only automated robots but Core Techies, web & mobile app development company is also designed for making your customers happy and satisfied with prompt responses. The bots offer many benefits to the brands, ranging from making online interactions smarter and quicker, boosting sales, assisting customers any time of the day and many other benefits that make your business and marketing strategy stand out. Adopting this amazing technology for your business is a great idea especially when the customers themselves prefer to use online mediums for raising queries and requests. Read more info you can visit on the official website.