June 2, 2023

SMM & Facebook ads management.  Dental clinic in the USA

The purpose: Increasing brand awareness, social networks with "live" content, attracting new customers for services

Before:

- 0 applications through social media

- fake followers in a following list

- not alive and ordinary pictures on social networks

- boring posts

- no organic and ads strategy

What did we do?

  • Target audience, competitor and niche analysis
  • Google query analysis
  • Ads analysis
  • Created organic and ads strategy
  • Created a daily content plan that was included reels, posts, stories
  • Picked hashtags
  • Created scripts for videos with clinic specialists (for content and ads)
  • Created a new page on Facebook and bought a new Business MAnager cause the previous ones were blocked by Facebook
  • Technical setup in the facebook ads account

We added a full analysis of competitors, advertising, and target audience to a mind card.

After:

  • real specialists and a real clinic in socials
  • daily useful information for people who are interested in dental health
  • organic strategy
  • the same content on both networks: Facebook & Instagram

We often changed campaigns cause the client wanted to do it. At first, we took a free consultation for ads, then the client wanted to advertise invisalign and now we proceed to work with whitening

Facebook ads account

Free consultation

25 leads ($13,8 per lead)

Whitening: 74 leads ($22,8 per lead)

We launched lead generation campaign because managers didn't have enough time to answer messages

Invisalign: 16 leads ($21,7 per lead)

A few days ago ago we allocated the budget to gain followers separately from the engagement campaigns

When we have a database, we can work with a warm audience to increase awareness and warm up the people

We always do it. This's just $1 per day and people who already engaged with your account see ads according to my ads strategy

Feedback:

Resuts:

The number of requests: 120

Cost per lead on average: $28,4

Spent: $2341

Income: $6275

ROAS: 268%

The number of new followers: 184 (ads + organic strategy)

Do you want to attract new customers to your services and increase your income? Leave a request

Contacts:

Website: http://marketing.madi.tilda.ws/

Instagram: @crpdmv

Email: [email protected]