300+ leads on lead magnet and 55+ leads on a main product through a blog about life in the USA

About the project: we collaborated with an expert and used my client's blog as an ad platform. We had a lead magnet (speaking club) and the main product: english language course

What i did for this project?

target audience and competitor analysis
analysis of the niche and the product
created content for stories and posts daily. My blogger added them between her daily content
created a sales funnel

The target audience analysis:

1. At first, the audience got to know the expert better (She was a teacher in american schools and had a work experience over 40 years)

2. Secondly, I have highlighted the problems faced by most people who want to learn English. We also shared the knowledge and experience of the expert

3. After a while, we got 300+ leads on lead magnet (a free product). It was a speaking club with the expert. After the club (there were 50 people) we generated 15 leads. These were people who wanted to buy the main product

4. We continued to warm up the audience through my blogger's blog, identified segments of the target audience and worked with them and shared useful information, showed the possibilities of proficiency in a second language and closed their objections

5. After that, we shared a link where people could submit a request to buy the main product. We have generated +41 leads

6.We continued to work. Those people who left a request, they got a discount, and first the sales department wrote to them

7.Almost a month later, we posted a link with the main product so that people who had not seen about the lead magnet, the link for leaving a request, could buy the course on the website without a discount

The result:

300+ leads for the lead magnet (speaking club), 50+ people reached it

55+ leads for the main product (the average check was $111)

Link clicks in the blog: 211

Average number of people who watched the stories: 2000

Results in the pre-recording questionnaire (p.3/5):