Subs on OF
They don't really differ from each other; in both cases, the member (subscriber) needs to enter their card number. For the paid subscription, the subscription cost is immediately deducted, while for the free one, the card is simply linked.
Traffic to Instagram SMS to Instagram (where Instagram acts as a "middleman") Conversion to a middleman Traffic to a middleman/Traffic through cloaking to OnlyFans Traffic to Instagram
In this case, the model creates an Instagram account, where she posts her photos and videos within the rules of Instagram itself. It's not really possible to go too far, as Instagram will take it down. And there's no point, since the goal is to warm up the audience to purchase hotter content.
The funnel involves the member subscribing to Instagram, then getting "warmed up" thanks to stories/photos/videos.
Next, the model posts a link to her paid channel in her stories, where her dedicated fans rush to.
Pros of this funnel: you can acquire a subscriber to the site for up to $0.7. + additional organic traffic. An endless audience. Easy to scale.
Cons of this funnel: long payback period. From experience, I can say it takes at least 3-4 weeks of daily content for the funnel to work.
*if FB doesn't allow traffic directly to Instagram, then a middleman/cloak is used
The offers used in this funnel are primitive: "go to my profile, there you'll see even more explicit photos and videos"
The cost per subscriber is $0.2-$0.4. Depends on GEO.
Placement here is better chosen as Instagram only. If you also set FB, then the conversion to subscription is not as high.
Below are examples of managing such an Instagram account.
If you have any questions about specific terms, feel free to ask!
The link opens something like a website
2.SMS to Instagram (where Instagram acts as a "middleman")
The goal of the message in Direct is crucial here. The funnel looks like this:
- Use explicit creatives with the offer "message me in Direct + and I'll send you even more of my explicit photos and videos" (in the audience's language).
- The member sends a reaction in Direct. Next, a bot sends them a link to OnlyFans, suggesting they go and subscribe. Honestly, there aren't many pros to this funnel. I use it when I need to test additional hypotheses.
Cons of the funnel: Expensive subscriber compared to others. My minimum rate is $1.2. It's tedious to connect a bot. You need to have several Instagram accounts in reserve, as they often get banned. I would recommend using this funnel only if the others are not working well or purely for testing.
- Conversion to a Middleman. Create a middleman similar to these - https://hipolink.me/katevip, https://beacons.ai/lilitveliar
Install a pixel there. Launch advertising with the goal of "leads."
The middlemen themselves contain a call to action where you need to follow the link to see even more hot photos and videos.
Creatives are standard with the call to action to subscribe/go to see more photos and videos.
Pros of this funnel: It's not complicated. You can almost immediately see the ROI of this funnel and in case of failure adjust the input data (replace the creative, call to action, middleman, etc.)
Cons of this funnel: Traffic loss due to the middleman. Traffic loss can reach up to 70%.
I would only use this funnel at the testing stage.
*+ split the FB and Instagram placement and see where it performs better. Depending on the model's appearance and GEO, sometimes FB provides better traffic, sometimes Instagram. Testing is necessary!
- Through a Mini-site (Cloaking) or Middleman. Having tried the above funnels and not achieving optimal results in some projects, I decided to try traffic through cloaking. The cost of a subscriber on OnlyFans through a middleman is $0.7 Considering that 60% of traffic is lost on the middleman. To increase conversion for scaling, I use cloaking (a special site), where the cost per lead is $0.3-$0.5 Examples of creatives can be seen below:
