Traffic to the nutra-vertical with pushes to Latam: a step-by-step guide

Push traffic is advertising through the pop-up notifications that we are used to seeing on smartphones and laptops. This is an effective source of traffic, which has also found use in arbitrage, thanks to the high visibility of ads and low cost of traffic.

In this material, the AFFSTAR and DAO.ad teams will tell how to promote offers with the help of pushes. The focus is on Latin America, Nutra-offers and developing a bundle for push traffic. Let's get started!

Before we start

We wanted to point out that our main focus is on Colombia as one of the most profitable geographies for gutra.

The country is characterized by low competition and low advertising costs, as well as high audience engagement. People in this region are not yet used to arbitrage offers, and this is a great chance to launch!

For the selection of offers the AFFSTAR team chose two topics - potency and prostatitis. As the cases and experience of DAO.ad show, these categories of offers work well in Latin American countries.

That's all, let's move on to the development of the bundle!

We create a profitable combination

This method of selecting a profitable combination is developed based on the experience of our partners. They successfully use this approach to develop their own bundles and confirm its effectiveness.

Choice of geo

There are several ways to choose a region for promotion. The DAO.ad team advises selecting geo by these parameters.

Traffic volume. Look for regions with maximum volumes - this will help in analytics and campaign optimization, because this way you will be able to collect more data. The main disadvantage of such geos is that competition can be high.
Geo popularity. The lower the popularity of the region - the lower the competition, and as a consequence, the price of traffic.

And to select a geo by these indicators, use the DAO.ad sorting tools. To do this, go to the lists of geo, depending on the source of traffic:

And enable sorting in the table header.

For example, in this field, you can sort regions based on volumes:

And if you click this button, the sorting by price is enabled:

You can also use other features, such as sorting by "age" of the subscriber or by quality. All of these tools will help you choose the most promising regions for promotion.

And we'll focus on Colombia as a low-cost Latin American geo with high volumes and an unburned audience.

Now you can move on to choosing an offerer!

Choosing an offer

The first step in choosing an offer is to consult with an affiliate network manager. Ask him if there are any top offers for the chosen geo. If there are too many - choose the latest offers, or ask the manager what works best.

And to select the vertical, use these hints - 1 and 2

A good choice for launching on Colombia would be two offers - El Patron for potency and PROSTABIOTIC for prostatitis treatment. These are AFFSTAR's own products, and we chose them for a reason:

The right themes. Nutra offers for potency and prostatitis are doing great in Latin America. In this region, people often prefer nutritional supplements made from natural ingredients.
Our own call center. We use our own call center for these offers.
Guaranteed approval. We are responsible for the uprun and control the work of the CC. If everything is in order with the traffic, you don’t have to worry about approving.

Support. We help partners, provide working creatives and profitable combinations, as well as tell about the most promising approaches.

The next step in finding a combination is targeting. Let's move on to it!

All about targeting

Push ad providers can't collect information about users' interests or behavior. This means that targeting will be different from what you're used to seeing on social networks.

Push networks use technical targeting. You can use them to select the type of user devices, operating system, region, type of connection (Wi-Fi or mobile Internet), and other parameters.

Technical targeting makes it difficult to immediately find an audience interested in the product, so when setting up and testing, keep your budget in mind.

If your budget is small, segment your audience as much as possible. Separate campaigns by connection type, operating system, or creative - this will help you find a converting audience faster
If your budget allows you to launch large-scale campaigns, promote broad targeting and collect data about users using ad network macros. This approach will help gather statistics and identify promising audience segments.

Keep in mind that in Latin America there are often problems with logistics. To avoid losing leads, check with your manager in advance about the situation in the region and turn off ads in places where there may be problems with delivery.

Otherwise, only tests will help find promising audiences. The disadvantages of technical targeting are made up for by the low cost of advertising, so we recommend launching on broad targeting and optimizing campaigns depending on the data collected.

You need creatives in the push and in-page ad format. Let's get to that stage!

Finding and Creating Creatives + Examples

To find ideas for creatives, use the following approaches.

Spay services. You can peep examples of creatives from other affiliates.
Request creatives from AFFSTAR managers. This is a more effective option, since these creatives have been developed and tested by our team

For the rest, we recommend developing creatives on your own, using the results of other affiliates to find ideas. And to save your time, we decided to share examples of effective creatives.

Hints of eroticism and a demonstration of the natural composition work great with potency.

Another option is to abandon natural products and focus on erotica.

You can also focus on results and... size.

And for other health problems, such as prostatitis, you can use classic white coat creos.

We hope these ideas will be enough to prepare the promotional materials.

In the meantime, we only have to test these combinations and move on to the final step!

How to test combinations correctly

First, it is important to decide on the size of the bet, because it directly affects the volume. There are several options here.

Minimal rate. Tests with minimal stakes will take a long time, because the amount of traffic will be small. Often there is no need for such a strategy, promotion through fluffs is inexpensive as it is.
Average or recommended rate. The best option, as you get enough coverage to optimize for a reasonable price.
Maximum rate. You can raise the rate, then you get a large amount of traffic fresher and from better sources. Suitable if you need to conduct tests as quickly as possible.

And once you've chosen your bid size, you can calculate your budget. DAO.ad team advises to start from the amount equal to 3-5 payments for targeted actions, but not less than $30-$50.

This means that with an average payout of $15, the optimal budget for a test combination in any advertising format is $45-$75. Of course, these are approximate figures - for more accurate calculations, use information about payouts for your offers.

Now let's talk about the scale of the tests. In each format, it is important to test as many combinations as possible, because it is impossible to say in advance which approach will bring a profit. The optimal number of combinations of creatives and/or landing pages for tests - 5, respectively, for the start of the format the optimal budget in the range of $150-$250 or more

Evaluate CR and EPC adequately during tests. Stop ineffective campaigns based on this data and replace them in time with new ones.

Otherwise, the tests run as usual. The main rule of arbitrage is that you can't have too many tests, and this rule applies to the advertising formats of DAO`s as well. Test as much as you can, experiment with targeting and creatives, turn off minus campaigns and you'll find a profitable combination

The main points to remember are

In this block, we have collected key ideas that will come in handy when working with push notifications to Colombia.

About PUSH. An effective source of traffic, pop-up notifications. Characterized by nativeness, high readability and the ability to easily attract the user's attention.
About Colombia. Great geo to promote Nutra. Low competition and advertising cost, as well as high audience engagement make this country one of the best regions for promotion. It is important to consider that in Colombia there may be problems with logistics.
About the selection of GEO. The lower the popularity and the higher the volume - the better. To select promising geo, you can use DAO.ad sorting.
About the selection of an offer. Focus on the top offerers and verticals for the chosen region, give preference to your own offers, and don't hesitate to ask managers for details. AFFSTAR is always ready to help and tell more about the most promising products.
About technical targeting. They are difficult to judge the interests of the audience, but they are necessary for segmentation. Compensate for the shortcomings of technical targeting with tests and don't forget to collect data.
About Creatives. Look for ideas in spy-services or request them from the managers of an affiliate network. For example, at AFFSTAR the team develops and tests creos for their own offers themselves
About tests. Get your budget and rates right, turn off ineffective campaigns, and test as much as you can. Push promotion is inexpensive, and it makes up for the lack of audience information.

In conclusion

Today you learned how to create profitable combinations of creative + geo for push traffic and how to test them correctly. We hope the material was useful!

Already want to launch a push campaign for Columbia? Great, then we invite you to AFFSTAR and DAO.ad. Our managers are ready to help you with mastering a new source of traffic and finding promising links!

Exchange experiences and get advice in our CPA-friendly chat! ;) and DAO.AD support chat