Motion design course V2.0

Stage 1: Art direction

20, 06, 2020

CUSTOMER | ADVERTISED PRODUCT | INFORMATION

I started looking for a client at the start of the week via email, instagram, facebook and personal contacts. After 4 days I got a response from the manager from the Innova Sports store. The manager name is Adolfo López and he helped me signing the contract so that i could use some shoe 3D model. After he responded i also got an email from Daniel Wellington watches, but i already had signed the contract with Adolfo.

Innova Sports

Web page: https://www.innovasport.com/

Instagram Page: https://www.instagram.com/innovasport/

Facebook: https://www.facebook.com/Innovasport-927352547383671

Innova Sports is a store that sells sports ware, from tennis shoes to smart watches, hoodies, pants, backpacks and much more sports related stuff.

The mission of the store is to find and to offer products out of the ordinary, connecting with extraordinary people everywhere.

What other stores don't have. In addition to new trends in the sports industry, they are trying to have every new product of several brands at a lower price, and having all of them together in one place so it´s more comfortable for the costumer.

The target audience are people of all ages that like sports. From kids to teenagers and adults.

The advertised product will be the Adidas NMD running shoes.

I intend to use the 3D model searched in the web, so that i can have a more realistic effect on the final proposal.

Advantages of Adidas NMD running shoes

1. Many variety of colors

https://www.adidas.mx/nmd?-_-ds_agid=58700004382219484-_-&-_-ds_kid=43700036830075396-_-&cm_mmc=AdieSEM_Google-_-Originals-NMD-General-B-BMM-_-General-NMD-X-General-_-%2Bnmd%20%2Badidas-_-&cm_mmc2=&cm_mmca1=MX&gclid=EAIaIQobChMIwe_v4fCV6gIVBdbACh25KwYBEAAYASAAEgLK9vD_BwE&gclsrc=aw.ds&grid=true

2. The high availability of the product

3. The presence of a good brand

4. Original model and quality

I also include the screenshots from the conversations with Adolfo and the final contract.

I present myself, the idea for the project and some examples of the possible results.

We talk about more details for the project and he says yes to te proposal. Finnally Adolfo sends me his e-mail, so i can send the contract.

He sends me back the contract and wishes me luck.

REFERENCES | IDEAS

I found all my references in behance but i loved this one and got a vimeo video to.

https://www.behance.net/gallery/89737167/Adidas-Lightstrike-Harden-4

https://www.behance.net/gallery/89189183/New-Balance-All-Terrain-Hierro-850-AT

https://www.behance.net/gallery/84066373/Under-Armour-Highlight-MC

https://www.behance.net/gallery/89735867/Adidas-Lightstrike-Dame-6

https://www.behance.net/gallery/78616913/Under-Armour-HOVR-Drive

https://www.behance.net/gallery/88305171/ARKK-Pythron-Reveal

https://www.behance.net/gallery/93007047/Asics-Novablast

REFERENCES | TEXTURES

https://www.behance.net/gallery/98574009/TELA-AXIS

https://www.behance.net/gallery/93977015/ARTS-03

https://www.behance.net/gallery/68289501/Adidas-FW18-Deerupt-promos

https://www.behance.net/gallery/95371389/Adidas-Work-Space-UB20-SL20

LOGO

https://www.behance.net/gallery/40343493/Adidas-Logo-in-Motion

Of all the references i loved the first ones, how they use the textures to explain the feelings of the materials in the shoe, how it´s very dynamic, colorful but harmonious at the same time. Then for the following i liked some ideas for light, textures, movements, etc...

MOODBOARD | MUSIC | COLORS

Check the links for moodboard with animations and more ideas:

https://miro.com/welcomeonboard/7Hz7y7I5Rx6go2sauY0PpZsUL4acs2eJF3l0ZBDKsoOZ6BLMiwrMdN4dbVcLvkup

https://www.behance.net/collection/177529573/ADIDAS-ST-1

I would like to mix the colors red, blue, white and black with light in the video proposal.

Seconds between 37 seconds and 1:30

SELFIE