March 30, 2022

Case: 'Personal brand development on Instagram'

I've worked with different clients - with those who have millions of followers as well as those who have only 3K subs.
In some cases the amount of subscribers can’t guarantee gaining profits, winning the hearts of the crowd, and especially the audience activity. Therefore, I faced various challenges:

Someone needed to redesign their account in order to fill it with self info, show their services on a favorable side and tell about cases. Someone else wanted to sell their services through Instagram content.

Others came to increase the number of comments and views and to raise the hype level around them.

I'll cite an example of the results of the work with a lifestyle blogger with the million followers.

* An important fact: this Instagram account gained popularity for 7 years, after which it went into decline due to the burnout of the blogger. Of course, this fact affects the activity and indicators of views / likes / other targeted actions and metrics.

1️⃣ We systematized an account so that anyone could check out the main storylines in the life of a blogger: who she is, where she came from, how she developed, who she’s dating, how you can benefit from her.

She may, in future, sell a course on content creation and blogging, if desired. Designed highlights will help both new and old faithful subscribers get to know the blogger and crave learning from them.

2️⃣ We increased the Instagram story views five-fold. In order to do that, we spent several weeks developing various content scenarios: what to say, what to shoot and how? Subs keenly followed the blogger, as they were binge-watching new episodes of a popular series.

3️⃣ I created a news hook and got more than 900 comments to the post from ppl who wanted to become close friends with the blogger to receive unique content with an exclusive access to it! It instantly generated lots of buzz and we got many, many thanks from those who made the Instagram Close Friends List.


4️⃣ We created and shot a three-part miniseries, which gained over half a million views. Everyone thanked us and shared their personal stories in the comments section.


5️⃣ We received more than 10.000 new messages a couple of days after Instagram stories content was published. That's our daily activity, just think of that! We encouraged people to write and follow the blog.

If you want to know what strategy you need, write to me!

My instagram: https://www.instagram.com/lanta.eng/