The analysis of the personal brand & successful Nioly’s account
Hi! My name is Daria, I'm a digital-marketer and expert who’s worked with 30+ bloggers with audition from 1000 to 3,4M subscribers.
I wanna share an analysis of a successful Instagram account, which engages you in following and buying products.
Nioly’s account: https://www.instagram.com/nioly/
- Let's analyze her profile header:
1) Last name, first name and brand name by which she can be found in the search
2) The main theses of her blog: the secrets of cinema and the high standard of living and earnings of a migrant in the USA
3) Call to action
4) Link for communication
5) Link to the information product (online-course), which can be easily seen
It is recommended to change the account header according to your promotion strategy. If your promotional feeds are dedicated to blog topics, be sure to pin them in the header. If a person needs to watch something (perform some action) after the advertisement, make a call for it.
What else do we read as soon as we immediately go to her account?
⁃ Great deal of videos in Reels. They gain fewer views than posts, but they bring a free audience via IG recommendations.
⁃ Pics in the feed should reflect your sphere of activity & work.
Pictures that represent your client's Point B (what they want to reach in the future).
For instance, if you sell coaching services, then your feed may contain an image of the well-being your client desires.
The next important part of the account is the Highlights. They should contain the vital information about you:
1) Positioning (what do you do, what value does your blog provide);
2) Facts about you (that will impress the client or provide insight into your merits & achievements);
4) Significant account storylines;
5) Q&A with details of your work and life.
For example, if you are a coach, answer the question:
what are the results of working with you? Where did you study? How to get to you for a consultation?
If you work as a designer and sell paintings, answer the questions:
how did you come to this? What techniques do you draw with? How do your drawings look like at the beginning and now? How to buy your painting?
Pay attention to how Polina makes content.
Polina’s personal brand is based on the 3 primary colors she uses in Stories; she also changes angles for shooting content, which increases reach & the desire to watch her content.
She used to make 25-30 Stories a day, now, for an international audience,
she makes up to 15 Stories, because people from America / Europe are not used to a lot of text and content in Stories in general.
⁃ On TikTok, where she promotes the topics of earnings, migration to the US, motivation to action. In a month of active maintenance, Polina gained 80,000 subscribers on Tiktok;
What's her main secret, why is it interesting to follow her?
Her blog represents her personality, it contains loads of storylines.
You follow her life like a TV series. We all know the popularity of shows like Keeping Up with the Kardashians: we love spying on other people’s lives.
1. How she’s progressing in work, film production;
2. What her dog’s, babysitter’s & assistant’s names are, we learn more about them and keep them in mind;
3. Her hobbies, why and how often she does them;
4. How she renovates her Manhattan apartment.
Plus Polina’s main features are:
⁃ Came from a poor family, and now she achieves success;
⁃ Moved to the States from Russia and at the age of 25 bought a flat in Manhattan;
⁃ Works with actors and performers.
You'll definitely recognize her from these facts. These are her personal brand ‘anchors’.
She posts content almost every 2 hour. You don't even have time to start missing her Stories, you watch them every time you 'accidentally’ open an app.
If you want feedback on your account or advice on building a personal brand strategy, come to me for a free consultation.
For registration write to me in DM.
My Instagram: https://www.instagram.com/lanta.eng/
My LinkedIn: www.linkedin.com/in/daria-babkina-marketing