Impact Of COVID-19 On Hybrid TV and Over the TOP TV Market Research Report

The Global Hybrid TV and Over the TOP TV Market is valued to reach USD 127 Billion by 2026, and is expected to exhibit a healthy CAGR of 14.2% over forecast period 2020-2026. Key growth drivers such as advances in internet penetration, convergence of linear TV with internet connectivity and continuous advances in TV Enabled Devices are propelling the market growth.

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Commercially, TV channels are gaining a wide attention as the services have specifically become user oriented and impart a high entertainment value to users. For instance, internet based TV market is poised for a robust market share as the segment witness an increase in use of internet for entertainment, watching series and paid subscriptions. Secondly, vendors have been emphasizing upon offering high-performance secure networks and interactive sessions. Demand for online streaming services, pay-per-view and personalized content is ruling the roost.

As compared with conventional patterns of TV consumption, IPTV has far more reaching effects such as high penetration, end-user reliability and speedy network. Scalability and integration are major features of IPTV wherein the complexity can be minimized by employing a security client that can be unified with a chipset to comply with hardware and software modules. At present, several operators are empowering their existing OTT platforms to maintain a high competitive edge and value addition services. This has ultimately resulted in content protection systems and service delivery modules. From the regulatory point of view, operators are needed to distribute linear and non-linear content across a variety of networks that require digital rights management (DRM) technology. Therefore, using two or more separate DRM techniques require various sets of security certifications and headend servers.

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