You've spent all your advertising budget? Wait, don't get upset, we know how to remedy the situation.

Let's imagine a situation familiar to all arbitrages: a promising offer, a proven source of traffic, suitable creatives. But at the same time, the advertising budget is reduced and there is no profit.

Sounds a little depressing isn’t? But we advise you not to give up!

Today we have prepared a small checklist “Reasons for wasting your budget. What you should pay attention to.”

1. Suspiciously high CTR, but no leads at all

The most common reason is clickbait headers.

Creatives like “Doctors have revealed a terrible secret, to lose weight you only need...” work well in teaser ads, but they are completely unsuitable for the push notifications. For push ads you need to add more specifics and personalization.

2. Low CTR

Offer doesn't meet the interests of a given audience or the creative can’t interest the potential buyer

3. CTR is normal, but no leads

• Prelanding translated incorrectly

How it usually happens: ready-made prelanding, everything is beautiful, everything works.

But: the whole text is written in English, and the buttons and headings - in German (for example). So if you not strong in the foreign languages, it is better to give a translation to a professional.

• The information on the prelanding does not correspond the information on landing page.

An example from the nutra vertical: the components of the wonderful offer are different on the prelanding and landing pages.

We remind you - for mobile traffic you need to choose adaptive, mobile-friendly landing pages.

4. You got leads, but they are not approved

In this case you should contact your affiliate manager, perhaps they have an answer.

If you have any questions about traffic, GEO, rates, targeting settings and advertising campaign optimization, write to your personal manager in Telegram: @Datspush or Skype: live:datspush.