Let's sum up the results of 2020. What can affiliates expect in the new year?

Yes, it was an unusual year 🤯

In particular, the Covid-19 pandemic has affected the activities of European advertisers (Italy, Spain and France), which were subjected to the most stringent restrictions in the spring of 2020. But difficult situations temper the spirit!

Since the beginning of the year, we have continued to modernize our platform to improve the effectiveness of partner advertising campaigns.

👉 First of all, we added “ZONE ID” - a new section in statistics for analyzing groups of sites.

👉 To make the work of affiliates even more pleasant and efficient and the costs of tests less expensive, we have added "AutoRules", which select inappropriate sites from statistics or trackers.

👉 Also we added retargeting audiences, so it became more convenient to choose target audience for similar offers.

👉 And most importantly, we have grown from a push network to a full-fledged advertising platform. Now you can find such formats as Popunder, Native ads, Push-ads and In-page push in DatsPush.

We are not going to stop and continue to grow and improve our ads platform. Further more!

2021 Trends

No kidding, but the stars predict the maximum profit in the year of the bull in affiliate marketing. So let's get started, friends!

As 2020 has shown, it is difficult to predict anything with certainty, since the situation can change dramatically in a matter of days. So, we advise you to develop skills such as quick response and the ability to instantly change strategy.

⭐️ In our opinion, the popularity of mobile traffic will grow against the background of desktop traffic, so the cost per click will become higher.

⭐️ Also the native format will be fixed in the top ranking of traffic sources, which is already preferred by a large number of advertisers.

⭐️ Push notifications will continue to modernize and won't give up their positions in 2021, but the question with FB remains open.

⭐️ Final rejection of misleading is expected in 2021.

⭐️ The pandemic is probably far from over, so companies are already developing nutra products to improve the immune system. This means that new nutra offers will appear on the market, and the popularity of the vertical will only increase. Also, more and more affiliates are choosing Trials and SS products. In 2021 they will become even more popular due to high payouts.

⭐️ Gambling offers will continue to be one of the most profitable verticals. There may be new top geos due to the lifting of the bans on gambling.

⭐️ Betting will recover from recession because of sporting events resumption.

⭐️ A large number of new, interesting offers are expected on the affiliate marketing. Don't be afraid to test them, as fresh product works better than pressed one.