Best Lead Generation Techniques for B2B| Deck7
Generating leads has never been easy for a B2B marketer and the year 2020 is trying one’s patience.
According to HubSpot, 61% of marketers say generating traffic and leads is their top challenge. Since there is a huge expansion of various digital marketing methods, a marketing team uses all possible processes for approaching a prospective customer and then generate leads further.
As a matter of fact, lead generation does not and will never have a set formula. This is one of the main reasons why it is considered a dead process in most IT companies. It’s a highly subjective part of the customer journey which differs irrespective of your company being a B2B or B2C. But with business plans being modified to fit the current market situation it is fair to realize the endless possibilities that a great lead generation process can bring to a company.
Potential of B2B Lead Generation in 2021
A report suggests that the quality and conversion of audience for B2B business is of utmost importance for years to come. This advocates that using any random marketing technique to generate a B2B lead won’t be enough. The quality of leads and the possibility of conversion matters more than anything else.
Hence, to ensure your business acquires the most qualified leads, we have come up with a list of lead generation trends that are forecasted to lead the way in 2021.
· Content is going to be the currency of the web
· Social media will be equivalent to advertisement and sales
· There will be an upsurge in influencer marketing
· Chatbots will act as a crucial lead gen tool
· Data insights and analytics would showcase the DNA of a lead
What Problems Can Lead Generation Solve?
Sales and marketing teams often get caught in the most common yet complicated situations when undertaking B2B lead generation activities. Some of these exhausting instances include, constantly coming up with new ways of keeping a potential customer engaged. Another one being, finding the most ideal way of dealing with poor sales performance. Amongst this rut, teams miss out on finalizing a lead generation process that is a proper fit for their B2B company needs as well as guarantees them qualified leads. To make this simpler, we have laid out a list that mentions how lead generation helps.
· A lead generation process increases brand awareness. It lets you select the target audience of your choice, put out content that they prefer and thus attract them towards your product/service.
· Lead generation is a cost saver. When compared to other digital methods, lead gen definitely saves a lot of extra costs when it comes to running constant ad campaigns, hiring people to promote your brand.
· The sales and profit ratios are extremely high in B2B lead generation. Since the techniques involved in this process attracts customers who pay, it makes it obvious that the profits go up when the sales increase.
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Which Lead Generation Strategies Can Help Gain Maximum B2B Leads?
As a marketer you would want to broaden your horizon of lead generation. You would also want to reach your target audience in the most convenient manner. While social media lead generation is one of the trending methods, we have come up with five most scalable strategies that will help you advance.
Email Marketing
Email marketing is one of the most expanding outbound marketing activities. This lead gen strategy helps you reach your target audience just like the traditional cold calling does. But in reality, it is still the most valuable and reliable form of getting quality leads. This outbound strategy will involve you to send out interesting emails regularly to your potential leads.
Content Syndication
There are no two ways to accept that content marketing is booming with a greater reason. Content has actually become the king as your audience lives on informative content and the internet is the go-to medium for seeking legitimate news. As a result, when you make this inbound lead generation technique as a part of your lead gen strategy, you are able to present information in different forms that keep your audience engaged.
Interview an Expert
You probably use all your marketing automation tools wisely, but do you know what’s a better way of giving insights to your audience? Interview an industry expert. The kind of content that you will be able to create through this activity will not only be thought leadership material, but also help you gain the trust of your audience. A thought leader’s perspective will give a push to your lead generation campaign like nothing else.
Indulge in Cross-promotion
Cross-promotion isn’t new, but it is definitely less explored than other strategies. With this technique, your aim should be to gain customers from a brand that is similar to yours, but the kind of margins it will help you gain is highly substantial.
Multichannel Marketing
Not limiting your strategy to just one channel of marketing is one of the greatest rules of lead generation. We say this because the internet has become a playground for all. There are numerous tools and strategies constantly coming into the market that you will be able to include in your B2B lead generation strategy….Read More
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