Best Webinar Marketing Practices For B2B | Deck7
What is Webinar Marketing?
Webinar derived from the word “web seminar” is a novel and trending form of marketing used to connect and engage with an audience across the globe. The concept of webinar presentation for marketing is gravitating at scale because it allows you to reach your target audience (TA) at their and your convenience, both.
This method of marketing involves online sessions where you can introduce your product/service to your set of audience, make sales to an extent as well as allow your audience to ask questions about your offerings.
Compared to the brief amount of time that this marketing technique has been in the market, webinar conversions have been massive. We say this because webinars are alive and kicking and how! For this and many other reasons, we bring to you the ultimate guide to webinar marketing.
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Step-by-Step Process for Creating a Web Seminar
Webinar marketing is only successful if you are able to generate the desired leads. So, to make this happen, it is necessary that you follow a process. We have listed some of the most important steps for creating a successful webinar.
Keep Your Content Crisp - It isn’t imperative to use too much information to demonstrate products or services well. You can have a webinar script with facts and data about your offerings that are relevant to your audience. Keeping your content short and crisp rightly services the purpose of content marketing.
Decide on a Format - There are different formats for hosting webinars. The trick here lies in selecting the format that suits your offering best and set of the target audience. You can choose a webinar format from the list that includes, Q&A session, panel discussions, and presentations.
Structure the Meet - The impact of web seminars and virtual events on your audience is equally significant when compared to in-person meets. Hence, it is crucial for you to structure the flow of the meet in order to appear professional and come off as someone who knows what they are doing. A strong introduction, key takeaways, and a catchy end should always be a part of the structure.
Design a Simple Presentation - If you know anything about graphics then you might be aware that visuals definitely have more recall value than written content. Going by this rule, make sure what you present to your audience has more visuals that are fun yet informative enough to help you in marketing your product/service better.
Use the Right Tools - There are various tools and applications where webinars can be held. These applications allow you to design a webinar registration page, invite interested individuals, create groups and rooms of discussion as well as other features like polls, surveys, etc.
Tips for Presenters - Various researches have reported that 48% of people said that webinars were least enjoyable when there was a poor presenter. This number forms almost half of the webinar attendees. Hence it is important to be a good presenter to impress those prospects and get that influencer marketing started. Listed below are some tips for delivering a great webinar session.
Manifest Energy & Passion - Energy transfers and that’s true! If you want your audience to be enthusiastic and responding, you need to appear that lively. When you look and sound passionate about the topic that you are presenting, the attendee would voluntarily gain interest.
Share Personal Experiences - No matter if you are speaking to your webinar participants virtually, human experiences bridge all gaps. For this and many other reasons, you must share your personal experiences related to the subject. This gives the audience a chance to relate to something that has happened.
Indulge in Audience Engagement - More often than not the audience will have questions no matter what format you select. Hence connect with your audience by asking questions or let them share their experience or information. Indulging in audience engagement descends that virtual feel and gives it a human touch.
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Types of Hosting Platforms
Webinar marketing benefits a company in more ways than one. But in all the prep, deciding the webinar platform for running webinars should be at the top of your free webinar strategy. Besides the zoom webinar that is oh-so-famous we have our top three options ready for you!
YouTube Live - YouTube Live is one of the most popular webinar software for conducting the perfect webinar. It is real-time and extremely simple to use. It all starts with having just a Gmail account for webinar registration and the rest follows. This platform allows you to arrange an automated webinar, broadcast vlogs, and more.
WebinarJam - This particular webinar platform is a presenter’s dream. It does not only host webinars but also sends periodic reminders to your target audience about your event. It can accommodate up to 5,000 people in a single session and a total of 6 presenters in the case of multiple speakers.
ClickMeeting - Another platform that can be a part of your webinar marketing strategy is ClickMeeting. Conducting live webinars is effortless with this as it helps you keep track of your leads before, during, and after the session too. All in all, this webinar software is an entire package to convert your prospects into customers….Read More
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