7 Strategies for B2B Lead Generation in 2020-21 | Deck7
Lead Generation without Email Forms - It's the modern marketers’ way. When it comes to scaling your lead generation, it should not matter where you find them. There are a dozen ways to generate quality leads for B2B social media, paid search, SEO, and downloadable content to name a few. What's common between all those? Almost all of them redirect leads to fill up a subscription form on landing pages.
Forms aren't the best customer experience. The best customer experience would be simple and interactive. Think of all the success that Mailchimp and Slack have achieved, and it isn't because they were good at generating leads but because they offered a free, simple, and interactive experience even before the customer was thinking about making a purchase. Therefore, offering a free tool or trial is an ideal way to generate quality leads without having to put out email forms.
Content Syndication - It is futile to think that the customer journey will always begin on your website. Content syndication is when your web content is published by a third-party website. It involves all types of digital content like articles, whitepapers, e-books, guides, videos, and infographics. It is a win-win: the third-party receives free relevant content, while you get a broader audience reach. Syndication is the barter system in generating leads, where most of the content syndicators drop leads on your website. Which is why, you should choose best content marketing services
PPC - In case you’re well aware of your buyer persona and target audience, and want to see faster results, there’s no better way to do it other than pay-per-click advertising. It is useful for brand awareness and lead generation Depending on your goals you can post your lead ad in a variety of ways; the most common platform for advertising online being Google AdWords. You can choose from the three different ways to go about PPC advertising:
Search Network - These are the adverts that appear on top of a search results page when you google a product. The great thing about search network is that the intent is already present. As opposed to social media advertising, if someone searches for “managed WordPress hosting” the potential lead is either close to buying or doing their research. Lead Generation Companies In The World - Download Now
Videos for Engagement and Embedding Forms in Videos - YouTube is the second most popular search engine and you can use that to your advantage. Blogs and articles are good, but videos have emerged as the most engaging content marketing fuy on the internet with multiple options d generating strategies there is. Instead of gating your entire content library, a few video guides or info videos can be created out of them to attract organic traffic. An optional lead generation form can be embedded into these videos.
Zaius, for example, created a few videos for its Marketing Unboxed series where it has embedded a non-obligatory lead generation form, which appears if the cursor is moved over the video. Altogether, this is a subtle approach to make a sales pitch and still drive some serious results.
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