B2B Remarketing Way to Boost Your Conversion| Deck7

What Is Remarketing?

In simple terms, remarketing is the practice of targeting a consumer with a recently viewed product to drive Leads. Looking at it from a broader perspective, remarketing allows you to familiarize your brand to your visitors thus helping build brand affinity. According to WordStream, brand affinity goes a long way when it comes to improved click-through rates for your content.

Remarketing is one of the more popular personalization tools in digital marketing strategy. It is not limited to new customers only; it can also target existing customers for a variety of reasons. This strategy allows you to market to your existing customer base with attractive deals including product or service plan upgrades, return to purchase additional products or services, and for customer service/retention purposes.

Ways to Start Your Remarketing Campaign

Search: Google Ads allows you to target users who visit your site and then return to the search engine.

Display: Utilizing the Google Display Network and other display platforms to target users with banner and text ads.

Video: YouTube ads that can be configured based on visitors' history viewing your content.

Social: Facebook, Twitter, and Instagram allow marketers to target users in the largest display network if they have previously visited your website….read more

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