How to Grow Your Customer Base | Media7
Need more repeat customers? You’re not alone. Businesses of all sizes struggle to win over new shoppers and to inspire brand loyalty in the ones they already have. Pulling off both at the same time is even harder. The key to growing this group is acquiring and retaining new customers. While Event marketing plays a role in the process, sales and support teams are typically responsible for winning and keeping new users.
Identify high-value prospects - To acquire more high-value repeat customers, you need to understand your existing base and target similar shoppers. Analyze the client data captured in your customer relationship management database to determine what types of buyers make the most repeat purchases. Then, build buyer personas that reflect those demographic and firmographic details. A good buyer persona will include the hypothetical prospect’s industry, age, salary, education level, wants, and needs.
- Display advertising
- Social Advertising
- Paid search
- PROMOTE Event Marketing
Strengthen your customer base - It’s a good idea for sales reps to keep in touch with customers even after the deal is closed. This helps to: Identify upselling opportunities, Preserve the relationship. But the primary responsibility for customer retention belongs to support teams. It’s their job to provide the kind of timely, targeted service that inspires brand loyalty.
Develop a churn-reduction strategy - It’s hard to grow a customer base that keeps periodically shrinking. A certain amount of churn is inevitable since some customers leave for reasons beyond your control. That’s why it’s so important to identify all of the preventable causes of churn and come up with a plan to curb them. Create a customer churn survey that asks departing customers why they’re canceling their account. To make sure you get some answers, build the survey into the user interface for the cancellation process. Ask customers to rate their overall experience with your company and indicate the reason they’re leaving.
Analyze the feedback and compare it with: - Active customer satisfaction surveys, Customer support metrics, Social media comments. Look for common complaints and identify the issues that are contributing to your churn rate. Use your findings to come up with an actionable churn-reduction strategy. A lot of the burden will likely fall on customer service representatives, but they're also may be a role for sales and marketing teams to play….Read More
Contact Us
Media7 - 4th Floor, Alpha 2, Giga Space,
Viman Nagar, Pune, Maharashtra 411014
+1 888 600 7080 Toll-Free
+44 20 3519 8380 EMEA
+91 20 4861 0500 APAC