The Fundamentals of Server Branding

Step 1: Define your brand personality

Before diving into creating your visual identity, it is crucial that you take the time to pinpoint and define the distinct personality of your brand. This could mean identifying the specific characteristics that make it's style different from other communities out there. Humour, subversion or clever wordplay are some ways that expression can take place. Although, expression can also be serious and show your knowledge through logical observation. Consider the following:

1. What is the purpose of your server?
2. What kind of people do you want to join?
3. What kind of tone do you want to set?
4. What kind of experience do you want your members to have?

Step 2: Choose your brand colours

One of the most important decisions you'll have to make is deciding what colours you will use alongside your brand. Your brand colours will be used in your server's logo, banner, invite splash etc. This is why its so important that you reflect your brands personality. You might find it helpful thar you use a colour wheel or other online tools to help you choose complementary colours that work well together.

Step 3: Design your logo

Your server logo is honestly one of the most important elements within your branding. You need to make sure that your logo is simplistic, memorable and reflective of your brand personality. You need to make sure that your branding works well at different sizes and resolutions. This process will be easier you remember the following:

1. Keep it simple
   A simple logo is easier to remember and easier to recognise. This might help.
2. Make it scalable
   Your logo should look good when put into different sizes and resolutions.
3. Use your brand colours
   Your logo should use your brand colours, this is helpful as a way to reinforce your overall brand identity.

Step 4: Create your banner

Your server banner is also a pretty important element of your branding. Your banner should be eye-catching and reflective of your brand personality. It should also give a clear idea of what your server is about. Remember to consider:

1. Use your brand colours Your banner should use your brand colours to reinforce your visual identity.
2. Include your logo Your banner should include your server logo to help with brand recognition.
3. Make sure it's high quality Your banner should be high-quality and look good at different resolutions.

Step 5: Introducing your community

It's important that you have a good server description for your branding. It should be informative, reflective of your brand personality and overall engaging. It should give potential members a clear idea of what your server is about and what they can expect. When writing your description, keep the following in mind:

1. What makes your server different from others in the niche?
2. It's imperative that your description accurately mirrors not only the tone of your community, but also embodies all elements unique to what defines your particular brand.
3. It's also pretty important that your description is rather concise and straightforward, aim to get rid of ambitious vocabulary.
4. Use keywords in your description that can give potential members the opportunity to find your server when searching for related niches.

Step 6: Clear brand guidelines

Once you've established the visual identity for your community, it's important that you set guidelines for your brand. These will show you how to use your logos, colours, fonts consistently. When it comes down to creating the guidelines, keep them clear, consistent and up to date as your server evolves. By doing this, you can ensure that your branding is consistent and recognizable across different platforms.

Step 7: To conclude...

Finally, designing the branding for your discord server is an important aspect of building a strong community. By developing that unique personality, you can attract and retain members while creating these sense of community. With the tips listed in this article, you can easily make that strong brand you're reaching for.