Hygienic way of coconut water — Coco Pani by Design Quarry

Coco Pani is a startup that provides fresh and hygienic coconut water through carts and home deliveries.

CLIENT NEED

An identity that would divert customers from the traditionally ‘hawker’ based coconut water market to a more organized one. With an extended brand language and all-round branding and marketing support.

DESIGN DIRECTION

Working with natural and organic shapes and colors to make the customers feel comfortable with the switch from their traditional sources for coconut water to CocoPani. A youthful identity that stayed away from the luxury ‘organic’ market, and permeated into the mainstream.

Description :

CocoPani was started with the vision to establish a hygienic way of coconut water distribution while ensuring the welfare of the coconut farmers. In India, coconut water is known for its health benefits. However, nowadays with the rise of packaged drinks and mass production, the widespread appeal of coconut water is on the decline. People are also concerned about the hygiene issues involved with buying coconut water from a roadside vendor. The availability and accessibility of coconut water is also an issue on account of its dependence on a single person/vendor.

Read Detail of the Case Study @ https://www.designquarrystudio.com/cocopani

CocoPani aims to re-establish the popularity of coconut water by providing easily accessible and hygienic coconut water. Setting up standard operating procedures ensured the constant supply of quality coconut water, addressing the issue of availability and hygiene. This combined with a home delivery network dealt with both of the issues surrounding coconut water.

Get in touch for Branding Agency in Pune, creative Logo Designers, Packaging Design, Space Graphics Services in India:  https://www.designquarrystudio.com/services/