Solution Package. Intro

What is a package - a collection of services / technology or something more?

A package is a pre-determined and standardized product that can be sold to multiple clients

An enterprise software ‘Solution Package’ combines a highly pre-configured solution with pre-determined additional services

The composition of the package and the nature of the services is tailored to the needs of a target customer type.

Example Solution Package components

* Pre-configured content allows to cater to customer configuration requirements upfront, thus removing the need more bespoke configurations

* Additional services in a packaged offer represent more than just a cross sell opportunity – they are an opportunity to pass on your expertise to customers

However, package requirements tend to vary by client size and maturity

The pre-determined components and dimensions of a Solution Package will vary according to the target customer type:

Faster and simpler implementations reduce cost and risk. This allows to deliver a greater volume of projects with a stable resource pool and offers an opportunity for margin uplift.

We build and launch Solution Packages with our clients in 5-stage process.

If you want to learn how to, follow the links for certain workshop.

Define the package

Design & Test the package

Identify typical requirements of target market to form the basis of a package proposition - – ссылка на опросник
Leverage past experience to create targeted Initial Proposition - ??
Test proposition feasibility through market research - ссылка на опросник + market research tools that we suggest
Calculate the cost of building the package and ensure your organizational buy-in - – ссылка на опросник + наши услуги по оценке проекта – кейс в пример

Build the package

Identify components of productized package
Identify which components of the Solution can be pre-configured
& Identify what pre-configurations will deliver value to target clients
Build the pre-configurations & document the process
Consider which additional services can be standardized & Assess what additional services are likely to be universally valuable to target clients) & Assess Partner capabilities to identify what additional services can be delivered = Identify what additional services can be sold as products
Build the service offer (with example)

Go to market
Formation of your GTM strategy
Identify what sales & marketing channels can be used to reach target customers and move to a pull-based sales & marketing process
Identify and utilise the resources required to take advantage of these channels

If you ask, what is next: Refine & iterate the package:
* Create a standardized review process for each implementation project
* Review and iterate the prackage after each implementation