AFFILIATE MARKETING IS GOOD FOR GAINING NEW CUSTOMERS OR AUDIENCE IN 2020?
Not only do marketers rate affiliate marketing as credible, they also believe that it is an effective means to win new audiences and new customers. This is the common view of those who run and do not run membership programs.
Continues to mean "strongly disagree", while score 5 means "strongly agree".
Affiliate marketing is an effective means to gain new audiences and customers.
· Average of all respondents: 4.43
· Average of 25 programs not running: 4.4
· Average of 31 running programs: 4.45
We also want to know what types of corporate marketers think affiliate marketing is most suitable.
Most marketers say that the businesses that affiliate marketing does well include:
· E-commerce (80%)
· Beauty (77%)
· Clothing (68%)
· Technology (68%)
· Health (61%)
· Subscription service (61%)
Affiliate Marketing Is Cost-Effective
Interestingly, all marketers agree that affiliate marketing is cost-effective at least to some extent. When asked to rate the statement "Affiliate marketing is a cost-effective marketing strategy", all marketers answered with 3, 4, or 5. The vast majority rate it 4 or 5.
Similarly, a score of 1 means "strongly disagree" and a score of 5 means "strongly agree".
What Is Affiliate Marketing?
Affiliate marketing is an online sales discipline in which product owners can increase sales by allowing others ("members") targeting the same audience to earn commissions by recommending products to others. As a result, members can make money in product sales without having to create their own products.
The amount paid by the buyer through the affiliate is the same as the amount they bought directly from the product owner. However, the owner’s sales revenue decreased because they paid a certain percentage of the cost to the affiliate marketing company, even though the potential customers they attracted did not have affiliate marketing staff.
How To Do Affiliate Marketing? Benefits Of Affiliate Marketing?
1. They Are Easy To Set Up
Affiliate marketing activities hardly require any effort from you in your setup. The hardest thing to do is to determine the product or service you want to promote, and the influencer you want to use. But it’s worth noting that working with influencers is not the only way to integrate affiliate marketing into your business strategy. However, this is one of the simplest, most social, and labor-saving examples of affiliate marketing (this is from the perspective of your business), which is why we will focus on it the most. This type of marketing is very easy because you don’t need to spend a lot of effort to create any type of content to enhance your brand. The sponsor you will work with must create whatever content they like in order to promote your product or service on their page. For example, if the two parties agree on terms, expectations, and compensation, then influencers like Cooking With Mima and Zach King will be willing to work with your business. After the initial negotiation is completed, the influencer will take over most of the affiliate marketing responsibilities and communicate positive information about your brand, products, and other elements according to your agreement. You can always set some guidelines regarding where they will promote your product. For example, you can ask them to create a post on their social media page, or simply make a "story" that lasts 24 hours. Depending on the type of content they upload, you can more easily arrange a suitable payment method.
2. They Revolve Around Common Interests
When it comes to promoting your products and services online, affiliate marketing partnerships are the most successful deals. Depending on your industry, you can also find influential people who are willing to work with you in exchange for monetary compensation or discounts/gifts with your brand name. ·Only cooperate with well-known and verified influential people. To ensure that you can get the most benefit from this cooperation, you should always choose promoters who have been famous online and have worked with other brands. Over the years, affiliate marketers like John Chow and Neil Patel have earned a reputation for themselves by collaborating with increasingly valuable brands. Working with individuals like this will help you attract more people in your own way because you can be sure that the people you work with have extensive experience in affiliate marketing. You can easily find many "verified" influencers on social media platforms such as Instagram and Twitter. This can be done by checking the number of followers and the small blue verification mark next to their username. ·Cooperate with people in your field. When selecting promoters for products and services, you should always ensure that the selected people have knowledge in the field. You can easily see it by scrolling through their feed. This will allow you to know exactly how they will advertise the product and how successful their promotional posts are in the audience. · Make sure to use a verified payment method. Another thing you need to consider is the platform that will be used for the payment system. Paypal is a safe and reliable payment platform that will help you ensure that you will not encounter any problems in paying commissions.
3. You Can Get More Traffic On Your Website
One of the reasons why affiliate marketing with other brands and influential companies is so good is because it can drive a lot of traffic to your website. This is especially true for mobile users. According to 99 companies, mobile users bring more than 50% of the traffic related to affiliate marketing to the brand’s website. Although not everyone will become new customers, they can still appreciate the written content you make or follow your social media pages to receive discounts and new product updates. The increase in traffic on your website is considered a great benefit because it will first help it rank higher on various search engines. The most important thing is that it can help you earn higher income because you browse the ads on your website every day.
4. They Allow You To Work With Popular Influencers
One of the biggest benefits that affiliate marketing must provide is that it can help you connect and collaborate with various famous online influencers. If you want your business to be widely known and recognized on the Internet, networking is very important. Connecting your brand with an influential person will greatly benefit the cause. Influential people are people who are known for sharing their daily lives with followers online. Generally speaking, they are regarded as very trustworthy and their followers