WHY BUSINESS NEED EMAIL MARKETING? AND WHAT IS IT?
Email marketing is not just about sending emails to subscribers. There is actually more.
Email marketing is the process of sending optimized business messages to target consumers via email. It includes the process of developing promotional emails, testing and maintaining them.
Email marketing can be used to increase sales, increase brand loyalty and provide important information.
It is a kind of direct marketing. In the past, it was used to target people on a large scale. The current regulations are more stringent on how to use email marketing as a communication channel.
This is a direct marketing method, similar to marketing through snail mail, but email marketing is more effective for your wallet and environment because it is completely paperless!
Email marketing is closely related to email advertising.
How To Advertise Via Email?
Here are some effective techniques for advertising on email:
1. Always ask for email addresses, because you should not send unsolicited messages
2. Keep registration records
3. Always let people opt out
4. Show your privacy policy
5. Keep your email list safe
Some people think that email marketing is outdated, but they did it wrong. Since the birth of the Internet, email marketing has been used. Since then, it has evolved considerably and is still a very useful marketing tool.
In fact, many entrepreneurs believe that email marketing is now more important than ever. There are good reasons to explain that 85% of US retailers believe that email marketing is one of the most effective customer acquisition strategies!
It's time to incorporate email marketing into your digital marketing strategy.
So What Is Email Marketing? And What Is The Use Of Email Marketing?
Email marketing can also be used to build trust with customers over time in order to turn them into repeat customers. Any successful business knows that repeat customers are how your business achieves sustainable growth over time.
After all, repeat customers are happy customers. Satisfied customers will recommend your business to others. This is also an effective way to make customers aware of new products, sales or special offers that are running.
People want to know your brand in real time, and email marketing is one of the best ways to stay engaged with that audience. In fact, 28% of online shoppers in the United States report subscribing to store or product emails to learn about the brands they follow.
If you need a way to keep in touch with your customers to help them understand your business in a timely manner, start with email marketing.
How Do You Do Email Marketing?
Here is a simplified list of steps to run email marketing:
1. You need to set goals first
2. Start building target email list
3. Know your audience and understand their pain points
4. Create compelling email content
5. Choose the right email marketing service tool
6. Plan your follow-up