February 5, 2021

10 ways to improve your website's visibility on search engines

Search engine optimization is one of the techniques for increasing your website traffic and visibility, brand awareness, sales, and user to customer conversions. Increasing visibility is an important element that should be integrated into your digital marketing agency in New York and helps, without a shadow of a doubt, to strengthen your business. Here are the 10 SEO positioning tips that should help you improve your website's visibility in the ranking of web pages on search engines.

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1. Create a website SEO technical audit

It includes the whole main SEO factor that helps you determine all the performance of your website. Use Google's webmaster tool ( Search Console ) to identify errors such as 404 errors, canonical errors, broken links, redirects, and sitemap errors and fix them that could affect your search engine rankings.

As announced on May 28, 2020, by Google, Web Vitals (user experience on the web pages of a site) will also be a positioning factor from 2021, so it will also be appropriate to check the experience metrics.

2. Create a sitemap and submit it to search engines.

The sitemap helps you ensure that your pages are indexed by all search engines. There are two types of sitemap used mainly by the first XML sitemap and the second HTML sitemap. Then create a sitemap and submit it to Webmaster Tools. It will also assist you to monitor the health of your website and identify errors.

If you use WordPress many plugins generate the sitemap in a totally automatic way. If you use Yoast SEO, Rank Math, and similar you will not need to do anything other than pass the sitemap generated by these plugins.

If you have an information blog, to increase the visibility of the site, you should also consider joining Google News.

3. Make your website mobile-friendly.

According to the Google mobile-friendly update, your site should be mobile friendly and easily accessible from all mobile devices. So make your website and all web pages optimized responsive, i.e. for mobile devices.

4. Use “long tail”: long-tail keyword

Use the long tail keyword based on your target geographic location. It will help you with local search engine visibility and will also help you reach your target audience more effectively. For example, if you use the title: website development, use website development + city. Your conversions will certainly be more effective.

5. Use more relevant and engaging content

Content is King and it is the most important element in attracting your visitors. Then write engaging, attractive content with a catchy title tag and meta description that can boost your CTR. Your content should be unique, clear, high-quality, and informative, not self-promotional.

6. Use engaging and relevant images

Images play a vital role in increasing your site's visibility on search engines. Use relevant images with the correct tag and Meta description on your pages and blog posts. To identify your existing images on your website and blog you can use several search engine optimization tools like Screaming frog.

7. Use social media and new Google Stories

Nowadays, social media is considered to be the best platform for increasing website traffic and visibility. Working and implementing a good social media strategy is best for your job. To optimize your website for all social media profiles. It can also be helpful in understanding your target customer. Recently Google has implemented the functionality linked to Google Web Stories not only on Youtube but also on the SERPs and closely linked to the site. If you have opted for the creation of a site in WordPress, use the official Google plugin to create them. In the short term, they will be a positioning factor as has already happened for featured snippets.

8. Engage people engaging with your social media content.

Share your content on different social channels. Interact with those people that like and discuss your post. This conversational marketing tactic helps you get closer to your audience and create a more personal relationship with them. This will generate fidelity and Brand reputation by providing potential customers with the necessary trust to contact you

9. Comment on relevant high authority sites and build quality backlinks.

Blog comments are the best way to get backlinks and build engagement and build relationships with top bloggers. It will also be beneficial to drive quality traffic to your websites, improve brand awareness, and even generate leads and sales for your business.

10. Optimize your online reputation.10 ways to improve your website's visibility on search engines

Optimize your business or brand not only for search engines but also for users, audiences, and customers, especially those that will appear on the SERPs. To manage your online reputation. Manage negative or positive comments on social networks and don't forget to constantly follow the reviews on Google in your local listing in Google My Business