B2B Social Media - Our Tips!

B2B Social Media - Does It Work? The simple answer is YES! Many people probably have an idea that social media is not suitable for B2B companies. We do not agree! In this blog, we give our best tips for how B2B companies can work with their social media. What do you need to think about to succeed in social media? How to express yourself? These are some of the questions we answer in this post - stay tuned!

1. Social media for B2B - Internal understanding

Step one to get started with social media is often to create an internal understanding that working with social media is actually important. Many B2B companies probably think that social media is not the right place to be seen. We do not agree! A predominant part of the USA uses Social Media every day, so there is a point in being seen here. Work to strengthen the internal understanding and willingness to work with social media through own or general statistics.

2. Objectives for B2B companies on social media

Another important thing to think about is goal setting. Many people want quick results as a result of all the market-related efforts they make. This also often applies to social media. Here you should think a little more long-term. The work with social media takes time and may not yield any income results immediately. Instead, it's a lot about creating commitment and a relationship with your followers. Try to set reasonable goals and let the work take time.

3. Choose platforms carefully

Always evaluate which platforms are relevant to be seen on. For a B2B company, it may not be as obvious to be on e.g. Instagram as for a B2C company. Choose the platforms that can fulfill your purpose and goals. And that you have the resources to maintain.

4. Do a competitor analysis

Check out what the competitors are doing. What can you learn and be inspired by? A good way to benchmark yourself against competitors is to analyze your website.

5. Make your content interesting

This is perhaps the most important point. Without interesting content, you may not have much to contribute to social media. Many businesses to business companies may sell products or services that may be perceived as boring or advanced. Here it is important to try to bring the product/service down to earth and simplify its operations. Put the products in a context that everyone can understand. "Zoom out" and find the angles that can make your business interesting for the average person.

6. Tone for business to business companies on social media

Also a very important point. Nobody wants to follow a boring. Just because you're a business-to-business, you do not have to be boring or rigid in your communication. Take the opportunity and use social networks to shape the company's voice the way you want. Adjectives Put your fire!

7. Community management

Spend the time required to engage with your followers and potential followers. Just sharing posts and then not responding to comments or engaging your followers is not a winning concept. Always answer questions, rice and rose.

8. Invest in advertising

Sorry guys but the sad reality (for most companies anyway) is that you may have to pay a little to get reach. Working exclusively organically is often tricky due to algorithms that limit visibility in various ways. Plan to spend a little money on advertising!

9. Measurement and analysis

Define which measurement points or KPIs you want to follow and create a clear report where you can follow the results. Also, take the time to analyze the outcome of your efforts to be able to conclude what type of content works and what does not. Test, analyze and test again. And again.

10. Formulate a strategy or action plan

Having a strategy or action plan is important to be able to work in a structured way with your social media.