How and what should we do to improve a website's ranking on Google?
The basis of an effective ranking in Google is broken down into 2 basic key elements:
On-page SEO optimization
Off-page SEO optimization
Although they are old concepts in the SEO world, there are many times when these two elements are not implemented correctly.
In this article, we will introduce you to the 10 strategic and most important SEO factors that you will need to pay attention to when optimizing your website internally. If these 10 factors are done correctly, Google will undoubtedly reward your efforts. They are not sorted by importance, but they are all necessary to perform effective and efficient optimization on your web project.
Here are the best strategic SEO factors to consider
User Experience (UX)
Currently, it is the most important factor that Google is taking into consideration when deciding where to position a website in the SERPs (search engine results page).
The user experience is a compendium of web design strategies to convince the user to stay on the site. Next, the goal is to keep them on the website for as long as possible and have them interact with the site.
How does Google rate the quality of the user experience?
Google uses a metric known as click CTR ( click-through rate ) to measure user experience before our site. CTR or click-through rate is the number of clicks a link to our website receives in the SERP for every 100 times this link is viewed. When the CTR is high, this tells Google that our website is important to users and, therefore, brings more relevant value to their users. This will provide Google with an incentive to improve our web ranking.
1. The quality of the content:
Good quality content is now essential for your SEO. Indeed, if your articles are liked by Internet users, it means for Google that your content is worthy of interest. Therefore, it will be considered a guarantee of authority and trust.
2. Keyword in the title (main keyword or search query)
The title is one of the foremost important signals of relevance for an inquiry engine. It aims to supply the foremost accurate description of the contents of the pages. Search engines use it to display your page title in search results. that's why it's extremely important to integrate (ideally at the beginning) the keywords during which you would like to put your page during this tag.
Consideration is additionally true, altogether these years we've also seen cases of websites positioned and which didn't consider the simplest practices like the keywords within the H1 tag. Well, this will happen and therefore the considerations to be evaluated are many albeit in a number of these cases, the factor that had allowed the rise in SERPs was a robust off-site "link building" that was mentioned on the page.
3. The H1 tag is important
The H1 tag is another relevance factor, which serves as a description of the page content. Despite an ongoing discussion about its importance, it's always a good idea to include the keyword in an H1 tag on a page, as long as this tag is unique.
4. The Meta description
The importance of the meta description tag is often discussed in SEO forums. However, it is still a useful and relevant tool for getting more clicks from users on search results pages even though it is no longer considered by Google as a ranking fact
5. The occurrence of the keyword in the content
Keyword density is an important factor in effectively ranking your page in Google's search engines. Be careful, however, not to over-optimize. You need to find the correct balance of keyword density in your content, even varying it when using synonyms. Keyword Density is the subject of strong disputes among SEOs but the reality is that the density of the key is also related to the writing method of the copywriter.
6. The lexical field of the content
The lexical field today represents a fundamental part of the positioning criteria. In fact, it's important that your content is the most semantically related to your main keyword.
7. The length of the content
Internet users always want to know more and will not be satisfied with the basic information of a certain topic. It makes sense that the longer the content, the greater the chances it will have to cover all aspects of a topic. Of course, Google takes these criteria into consideration and favors the most comprehensive pages.
8. Unique content
Not having ever a duplicate copy of the contents of all or part of the content within your site, or other external content sources. Many websites are penalized by search engines due to a large number of duplicate pages. Make sure you have unique and original content for each of your pages, it costs
9. The canonical tag
Sometimes, having two URLs with similar content is unavoidable. one among the ways to stop this from becoming a replica content problem is to use a canonical append your site.This tag does one simple thing: it tells Google that one URL is the same as another and that of all these pages whose content is very similar. We have to take into consideration therefore, that only the canonized URL will appear in the search results.
10. Image optimization
It's not just the text that should be optimized on a page, but the other details as well. Images, for example, can send relevant signals to search engines through their label, title, and alternative description. Consider that in some sectors it is a good strategy to position the site in Google Image, imagine a photographer or a site that sells images.
11. The freshness of the content
Google's algorithm prefers regularly updated content. This doesn't mean that you always have to edit your pages, but from time to time doing a little update isn't bad ( although it will have to be surgical in some cases ). Here too there are various schools of thought but it is well known that fresh content will allow you not to be overwhelmed by any subsequent algorithmic changes.
12. Outgoing links
Link the outbound site to external content with high authority send reliable signals to search engines. Remember to create your links so that your visitors can learn more about a topic by linking intelligently.
However, remember that having too many outbound links can drastically reduce your page's PageRank.
13. Internal links
Thanks to its internal links it is possible to interconnect the pages of the site to create synergies. Internal links play an important role in SEO as they allow you to transfer the popularity of the home page to deeper pages, but also increase the PageRank of strategic pages through the "content link".
14. Keyword in the URL
Domain names containing precisely the keywords, called " Exact Match Domain " were very popular at the beginning of the Internet age. Because? Because they were favored by search engines in their results by having the keywords directly in the name Fortunately, this is no longer the case today. Google takes into account the presence of the selected keyword in the URL, but this criterion has very little impact on SEO ranking. However, it can give a slight boost in case of stiff competition.
In conclusion
Positioning a website through SEO is more complex than it seems. There are many aspects at play and as you have read, it is not simply about filling the web page with keywords. The quality of the content and the semantic density are key elements. If you need the support of a digital marketing team and professional SEO positioning, Agent Host is the Best SEO Services agency in New York that offers professional SEO consultancy and offers everything you need to position your website.