Starting a Digital Marketing Project: The List of What You Need

To start a digital marketing project successfully, the customer some things that depend on the used channels and placements needed. For any digital marketing acquisition campaign,

it is important to plan and use an inventory to see that you simply have all the assets available. We created this infographic to summarize the key elements and tools to start a campaign the right way, including the technical part, creativity, targeting, branding, etc. You will use them as a guide for digital marketing projects.

What You Need for a New Project:

From our many years of experience in managing digital marketing channels in various industries and with customers of different sizes, we have identified some requirements that are common to all:

All eligible assets (images, videos, texts, logos) to an easy dividing space such. B. in shared folders from Google Drive or WeTransfer, etc.

A comprehensive and clear description of Customer Persona.

Brand guidelines that support the Agency in writing, matching the tone and elegance of the brand.

A focal point at which the customer can answer requests and questions quickly.

Analysis & Tracking:

One of the key benefits of the digital marketing agency in USA is that every engagement with a post and every click on the site is often measured, enabling data-driven decisions. However, without the right foundation, there is no data, or it is not reliable. So to collect data, measure performance, and understand audiences, monitoring and analytics need to be analyzed in the right way.

1. Facebook Pixel 2. Google Ads Tracking 3. Google Tag Manager 4. Remarketing Tracking 5. Ecommerce Analytics 6. Google Search Console 7. Google Tag Manager

All of those tools will assist you to get more information about the website and every digital marketing campaign across all channels.

Channel:

Each online channel offers its unique audience and buyer intent. Consequently, there are minimum and successful requirements for every. for instance, display channels are great for creating brand awareness at the highest of the funnel and for remarketing at rock bottom of the funnel, for those that have already interacted with the brand.

The SEO is superb to capture users with a selected interest or desire, when doing research online on a few products or services but also once they know which product to shopping for. Product feed channels are better for intercepting potential customers who have intentions to shop for.

There are a transparent point, descriptions, and quality images and videos are essential:

1. Display / PPC channels: be it Facebook and Instagram ads, Google Display Network ads, YouTube, TikTok, Snapchat

2. High-quality images are vital for the fulfillment, ideally of three types: lookbook, lifestyle, and merchandise.

3. The video quality is added to inform the story of the product/brand

4. Product feed channels are increasingly important - you would like to be ready to create and optimize feeds for Google, Google Shopping, Amazon, Facebook, and Shopify ads on IG

5. Those should have high-quality images

Each product should have the proper attributes to enhance targeting

SEO:

For SEO channels you want to have the developer resources to implement technical changes to the location. Without this support, all the agency's advice would be useless

You must even have access to the CMS to implement the on-page changes (keywords, metadata, contents, internal links, etc.)